Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
Episode 4: Supply Chain Spotlight: Strategies & Stories
In this episode, we dive into freight brokerage marketing strategies with Jesse Thomas, director of marketing for Highway.
Key Insights:
- Personalized Marketing: Jesse highlights the importance of account-based marketing and tech integration, with effective strategies like webinars and virtual events.
- Digital Trends: Understanding customer language and continuous dialogue are crucial. Digital marketing in logistics has unique trends.
- Tech Startups: Effective strategies include social media, content creation, and partnerships. Jennie Malafarina discusses keyword targeting challenges and the importance of building personal brands on LinkedIn.
- Building Relationships: Partnering with customers, strong onboarding, and networking are vital.
- B2B Sales: Clean data, targeted messaging, and prioritizing high-intent leads are key to success.
- Freight Tech Challenges: Differentiating in a crowded market requires partnerships and effective use of LinkedIn lead gen forms and boosted posts.
Connect with Jesse
gohighway.com
LinkedIn: https://www.linkedin.com/in/jessieannebumgarner/