Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
Latest Episodes
From Gut Feel to Data Driven Kevin Miles Vision for Logistics
What happens when the one person who "just knows the lanes" retires, hits the lottery, or goes on vacation? For too many brokerages, the answer is panic — and a scramble of spreadsheets, tabs, and weekend work every time an RFP lands.In thi...
Quality vs Quantity Finding the Balance in MQLs and SQLs
Marketing says sales won't work the leads. Sales says marketing's leads are junk. Both teams are chasing the exact same goal — revenue — so why do they act like rivals?In this episode of FR8 Marketing Gurus, host Jennie Malafarina sits ...
Cleveland Rocks: The New Home of the Jarrett Supply Chain Summit
The Jarrett Supply Chain Summit is back for year four — and it's bigger than ever. In this episode of Freight Marketing Gurus, Jennie Malafarina sits down with Jacquie Mazziotta, Senior Marketing Manager at Jarrett, to talk about what's coming ...
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How Role-Based Networking is Changing Industry Events
Inside the New TMSA Elevate with Jen Karpus Romain | Freight Marketing GurusTMSA just made one of the biggest changes in its 100-plus-year history — and if you do marketing or sales in transportation and logist...
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Connecting with Drivers: The Key to Dispatch's Success
If you’re trying to figure out marketing to drivers, this episode breaks down what actually works—straight from the front lines.Jennie Malafarina sits down with Lamar Solomon, Product Marketer at Dispatch, to talk about how to ...
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