Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Episodes
44 episodes
Connecting with Drivers: The Key to Dispatch's Success
If you’re trying to figure out marketing to drivers, this episode breaks down what actually works—straight from the front lines.Jennie Malafarina sits down with Lamar Solomon, Product Marketer at Dispatch, to talk about how to ...
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$500M Revenue Growth Utilizing the 2V 2R Rapid Sales Growth System
Sales has changed, and most teams are still using an outdated playbook.In this episode, Jennie Malafarina sits down with Andy Hedrick, CEO of GreenPath Tech, to break down what is actually working in modern B2B sales and why tr...
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Elevating Your Freight Game with Robert Bain
Elevating Your Freight Game with Robert Bain
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Scaling Smart: The Rise of Fractional Marketing Leadership
What do companies really need right now: a full-time marketing hire, an agency, or experienced fractional leadership?In this episode of Freight Marketing Gurus, Jennie Malafarina talks with Mark Buford, founder o...
EP 3: Merging Creativity and Strategy in Freight Marketing
How do you market a company that sits at the intersection of logistics, real estate, entrepreneurship, and community?In this episode of Fr8 Marketing Gurus, Jennie Malafarina talks with Josh Peterson, VP o...
EP 2: Women in Supply Chain: Driving Change with Marina Mayer
In this episode of Fr8 Marketing Gurus, Jennie sits down with Marina Mayer, Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive, and the visionary behind the Women in Supply Chain Forum. They div...
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Building Better Businesses: Lessons from the Growth Department
Tune into this episode of Fr8 Marketing Gurus, where we sit down with Chelsey Reynolds, the visionary Founder of Growth Department, renowned for her insight into shaping successful growth trajectories. Known for engineering two successful ex...
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Freight Marketing That Actually Works: Real Talk with Sandy Cahill
In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Sandy Cahill of Cahill Consulting for a no-BS conversation about what’s actually working in trucking and logistics marketing today.🎯 Topics we cover...
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Mastering the 3 Vs with Intent Data: Volume, Velocity, Value
What happens when two top minds in logistics marketing stop pretending to compete and start collaborating?In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Kara Smith Brown, CEO of LeadCoverage, to talk shop on wh...
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Freight Marketing: Social Media, Strategy, and AI with Michelle LeBlanc | FR8 Marketing Gurus Podcast
In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Michelle LeBlanc, Founder of Drop & Hook, to talk about how freight marketing is evolving in 2025 — and where it’s heading next.They...
Building Relationships That Drive Revenue | Michael Jenkins, Wheelhouse Logistics | Free Marketing Gurus Podcast
In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Michael Jenkins, General Manager at Wheelhouse Logistics, to talk about the real side of building a business in today’s logistics mark...
AI SEO Strategy: The Author-Led Playbook That Works (with Wesley Gehman, Web Studios)
Search isn’t dead—it’s multiplying. Google, Bing, ChatGPT, Gemini, Perplexity… your buyers are searching everywhere, and the old SEO playbook doesn’t cut it anymore.In this episode, Jennie Malafarina from Virago Market...
Overcoming Obstacles & Finding Purpose: A Raw Conversation on Mental Resilience
In this deeply personal episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with Nick Klingensmith from Stride Motivation for an unfiltered conversation about overcoming obstacles, finding purpose, and building mental resilience in...
When Tech Gets Boring Make It a Story
In this episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with Mike Marut, Marketing Manager at Revenova, to explore how his background as a TV reporter is revolutionizing marketing in the logistics industry.What You'll L...
AI in Warehousing: Computer Vision, Safety & Quality with Aaron Hatfield | Arvist AI
Join host Jennie Malafarina as she sits down with Aaron Hatfield, Director of Sales at Arvist AI, for an insightful discussion about AI's practical applications in warehousing operations, the current state of freight, and why relationships stil...
From Freight Brokerage to FreightTech: Jenni Ruiz on Authenticity, AI, and Industry Evolution
Join host Jennie Malafarina as she sits down with Jenni Ruiz, Head of Marketing at Transfix, for a refreshingly authentic conversation about navigating major business transformations, the role of AI in marketing, and why being yourself is your ...
Sales Revolution: The 2V to 2R Ratio That's Changing B2B Sales with Andy Hedrick
Join host Jennie Malafarina as she interviews Andy Hedrick, founder of Green Path Technology, for an eye-opening discussion about modern B2B sales strategies that are delivering 15x-35x returns for clients.In this episode, you'll learn:<...
Marketing and Magic: How to Captivate Your Audience with Jimmy Gibson
Join host Jennie Malafarina as she sits down with Jimmy Gibson, VP of Brand Communication at Thrive Agency, for a fascinating conversation that blends marketing strategy with the art of magic.In this episode, you'll discover:🎩 The...
Behind the Scenes of Supply Chaney
From Freight Broker to Industry Connector: Nathan Chaney’s Wild Ride Through Supply Chain In this episode of Freight Marketing Gurus, we dive deep with Nathan Chaney of Supply Chaney to explore how one logistics pro turned ...
Cracking the Code on Freight Fraud with Danielle Spinelli
In this episode of Fr8 Marketing Gurus, Jennie Malafarina chats with Danielle Spinelli of Descartes about her dynamic role in sales, her standout social media presence, and her soon-to-launch podcast, "Tell Me Everything." Danielle shares how s...
The Productivity Playbook: Time Management Hacks & Career Insights
In this episode, we sit down with Ava Barnes, the powerhouse VP of Brand & Community at Alvys, a fast-growing logistics software company that 3X’d its growth in 2024. With a background in psychology, Ava brings a fresh, human-centered lens ...
How Coaching & a Growth Mindset Can Transform Your Career
What if the key to your next big breakthrough isn’t working harder—but getting curious?In this episode of Fr8 Marketing Gurus, Tiana Schowe, COO and Co-Founder of meshVI, shares how coaching and a growth mindset helped her redef...
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The State of Freight & Emerging Tech Trends for 2025
In this episode of the Fr8 Marketing Gurus podcast, host Jennie Malafarina sits down with Aaron Hatfield, Head of Sales at Arvist, for a candid and insightful conversation about what’s ahead for freight and logistics in 2025.Fro...
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From Startup to Scale-Up: Building a High-Performance Revenue Team
What does it really take to go from scrappy startup to scalable success? In this episode, we sit down with Chelsey Reynolds—growth strategist and revenue org whisperer—to talk all things team building, scaling smart, and sustaining momentum thr...
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Marketing Myths in Freight: What’s Holding Your Brand Back?
Marketing Myths in Freight: What’s Holding Your Brand Back? Is your freight brand stuck in a cycle of outdated marketing strategies? In this episode of FR8 Marketing Gurus, Coleman Ruffin breaks down the biggest myths holdin...
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