Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Episodes
35 episodes
Freight Marketing: Social Media, Strategy, and AI with Michelle LeBlanc | FR8 Marketing Gurus Podcast
In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Michelle LeBlanc, Founder of Drop & Hook, to talk about how freight marketing is evolving in 2025 — and where it’s heading next.They...
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Season 1
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Episode 39
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50:35
Building Relationships That Drive Revenue | Michael Jenkins, Wheelhouse Logistics | Free Marketing Gurus Podcast
In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Michael Jenkins, General Manager at Wheelhouse Logistics, to talk about the real side of building a business in today’s logistics mark...
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Season 1
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Episode 38
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53:45
AI SEO Strategy: The Author-Led Playbook That Works (with Wesley Gehman, Web Studios)
Search isn’t dead—it’s multiplying. Google, Bing, ChatGPT, Gemini, Perplexity… your buyers are searching everywhere, and the old SEO playbook doesn’t cut it anymore.In this episode, Jennie Malafarina from Virago Market...
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Season 1
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Episode 37
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1:05:12
Overcoming Obstacles & Finding Purpose: A Raw Conversation on Mental Resilience
In this deeply personal episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with Nick Klingensmith from Stride Motivation for an unfiltered conversation about overcoming obstacles, finding purpose, and building mental resilience in...
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57:43
When Tech Gets Boring Make It a Story
In this episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with Mike Marut, Marketing Manager at Revenova, to explore how his background as a TV reporter is revolutionizing marketing in the logistics industry.What You'll L...
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Episode 35
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1:04:09
AI in Warehousing: Computer Vision, Safety & Quality with Aaron Hatfield | Arvist AI
Join host Jennie Malafarina as she sits down with Aaron Hatfield, Director of Sales at Arvist AI, for an insightful discussion about AI's practical applications in warehousing operations, the current state of freight, and why relationships stil...
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59:50
From Freight Brokerage to FreightTech: Jenni Ruiz on Authenticity, AI, and Industry Evolution
Join host Jennie Malafarina as she sits down with Jenni Ruiz, Head of Marketing at Transfix, for a refreshingly authentic conversation about navigating major business transformations, the role of AI in marketing, and why being yourself is your ...
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53:51
Sales Revolution: The 2V to 2R Ratio That's Changing B2B Sales with Andy Hedrick
Join host Jennie Malafarina as she interviews Andy Hedrick, founder of Green Path Technology, for an eye-opening discussion about modern B2B sales strategies that are delivering 15x-35x returns for clients.In this episode, you'll learn:<...
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51:39
Marketing and Magic: How to Captivate Your Audience with Jimmy Gibson
Join host Jennie Malafarina as she sits down with Jimmy Gibson, VP of Brand Communication at Thrive Agency, for a fascinating conversation that blends marketing strategy with the art of magic.In this episode, you'll discover:🎩 The...
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55:40
Behind the Scenes of Supply Chaney
From Freight Broker to Industry Connector: Nathan Chaney’s Wild Ride Through Supply Chain In this episode of Freight Marketing Gurus, we dive deep with Nathan Chaney of Supply Chaney to explore how one logistics pro turned ...
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49:51
Cracking the Code on Freight Fraud with Danielle Spinelli
In this episode of Fr8 Marketing Gurus, Jennie Malafarina chats with Danielle Spinelli of Descartes about her dynamic role in sales, her standout social media presence, and her soon-to-launch podcast, "Tell Me Everything." Danielle shares how s...
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Season 1
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Episode 28
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48:52
The Productivity Playbook: Time Management Hacks & Career Insights
In this episode, we sit down with Ava Barnes, the powerhouse VP of Brand & Community at Alvys, a fast-growing logistics software company that 3X’d its growth in 2024. With a background in psychology, Ava brings a fresh, human-centered lens ...
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Season 1
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Episode 27
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57:46
How Coaching & a Growth Mindset Can Transform Your Career
What if the key to your next big breakthrough isn’t working harder—but getting curious?In this episode of Fr8 Marketing Gurus, Tiana Schowe, COO and Co-Founder of meshVI, shares how coaching and a growth mindset helped her redef...
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Season 1
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Episode 23
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58:29
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The State of Freight & Emerging Tech Trends for 2025
In this episode of the Fr8 Marketing Gurus podcast, host Jennie Malafarina sits down with Aaron Hatfield, Head of Sales at Arvist, for a candid and insightful conversation about what’s ahead for freight and logistics in 2025.Fro...
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Season 1
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Episode 22
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1:08:32
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From Startup to Scale-Up: Building a High-Performance Revenue Team
What does it really take to go from scrappy startup to scalable success? In this episode, we sit down with Chelsey Reynolds—growth strategist and revenue org whisperer—to talk all things team building, scaling smart, and sustaining momentum thr...
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Season 1
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Episode 21
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1:01:47
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Marketing Myths in Freight: What’s Holding Your Brand Back?
Marketing Myths in Freight: What’s Holding Your Brand Back? Is your freight brand stuck in a cycle of outdated marketing strategies? In this episode of FR8 Marketing Gurus, Coleman Ruffin breaks down the biggest myths holdin...
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Episode 19
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59:43
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AI, Algorithms, and Engagement: The Future of Freight Marketing
How is AI shaping the future of social media in the freight industry? In this episode, Jennie Malafarina sits down with Lindsey Nolan, founder of Social Media Mind, to discuss the evolving landscape of digital marketing i...
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Episode 20
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1:00:46
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EP 17: ABM in Action: How Supply Chain Leaders Win and Retain Big Accounts
🎯 Account-Based Marketing Demystified: Beyond List-Based Marketing | Freight Marketing GurusJoin host Jennie Malafarina as she sits down with Eric Gruber, CEO of Personal ABM, to unpack the true meaning of Account-Based Marketi...
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1:05:16
EP 18: From Imposter Syndrome to Impact: A Podcaster's Journey
🎙️ Mastering the Art of Podcasting: Industry Secrets & Success Strategies | Freight Marketing GurusJoin host Jennie Malafarina as she sits down with Jeremy Thone, co-founder of We Create Creators, for an insightful discussi...
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47:10
Ep. 16 Events, AI, and Unconventional Marketing: What’s Next for 2025
In this episode, Jennie Malafarina, CEO of Virago Marketing, sits down with Nate Wright, founder (and self-proclaimed "Chief Everything Officer") of B2B Bandits, to talk all things marketing, events, and AI. They dive into what’s on the horizon...
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Season 1
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Episode 16
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49:12
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EP. 15 - Building a Bigger Picture: Integrated Marketing Done Right
In this episode, Jennie and Mary Koburi, a Strategic Marketing Director, dive deep into the art of marketing strategy, sharing actionable tips and insights to elevate your campaigns and drive results. From leading integrated campaigns to balanc...
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Season 1
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Episode 15
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31:54
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EP. 14 - Breaking the Mold: Unconventional Sales Tactics That Drive Growth
In this episode, we sit down with Nate, founder and lead hustler of B2B Bandits, as he shares insights from 16 years of experience in sales and marketing. We explore Nate's unique journey, from his early adoption of technology and unconventiona...
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Season 1
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Episode 14
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1:08:44
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EP. 13 - Simplifying Sales: How to Cut the Complexity and Boost Results
Get ready to transform your sales game! In this episode, Lars Ward, VP of Sales and Strategic Partnerships at Cheema, shares a masterclass on building meaningful customer relationships, simplifying the sales process, and leveling up your brand ...
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Season 1
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Episode 13
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1:11:36
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Beyond the Pitch: Crafting Value Propositions That Resonate
In this episode, John McClymont, Principal - Supply Chain and Operations Transformation at Operational Innovations joins Jennie Malafarina to discuss his dynamic career journey, from the food industry to the cash and transit sector, and now as ...
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Season 1
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Episode 12
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1:02:13
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The Hidden Edge: How External Advisors Transform Sales & Marketing
In this episode, Jennie Malafarina of Virago Marketing sits down with Trey Griggs, Founder and Chief Encouragement Officer at Beta Consulting Group, to explore how podcasts can drive brand recognition, lead generation, and industry connections....
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Season 1
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Episode 11
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52:27
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