Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Episodes
23 episodes
How Coaching & a Growth Mindset Can Transform Your Career
What if the key to your next big breakthrough isn’t working harder—but getting curious?In this episode of Fr8 Marketing Gurus, Tiana Schowe, COO and Co-Founder of meshVI, shares how coaching and a growth mindset helped her redef...
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Season 1
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Episode 23
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58:29
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The State of Freight & Emerging Tech Trends for 2025
In this episode of the Fr8 Marketing Gurus podcast, host Jennie Malafarina sits down with Aaron Hatfield, Head of Sales at Arvist, for a candid and insightful conversation about what’s ahead for freight and logistics in 2025.Fro...
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Season 1
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Episode 22
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1:08:32
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From Startup to Scale-Up: Building a High-Performance Revenue Team
What does it really take to go from scrappy startup to scalable success? In this episode, we sit down with Chelsey Reynolds—growth strategist and revenue org whisperer—to talk all things team building, scaling smart, and sustaining momentum thr...
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Season 1
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Episode 21
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1:01:47
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Marketing Myths in Freight: What’s Holding Your Brand Back?
Marketing Myths in Freight: What’s Holding Your Brand Back? Is your freight brand stuck in a cycle of outdated marketing strategies? In this episode of FR8 Marketing Gurus, Coleman Ruffin breaks down the biggest myths holdin...
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Episode 19
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59:43
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AI, Algorithms, and Engagement: The Future of Freight Marketing
How is AI shaping the future of social media in the freight industry? In this episode, Jennie Malafarina sits down with Lindsey Nolan, founder of Social Media Mind, to discuss the evolving landscape of digital marketing i...
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Episode 20
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1:00:46
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EP 17: ABM in Action: How Supply Chain Leaders Win and Retain Big Accounts
🎯 Account-Based Marketing Demystified: Beyond List-Based Marketing | Freight Marketing GurusJoin host Jennie Malafarina as she sits down with Eric Gruber, CEO of Personal ABM, to unpack the true meaning of Account-Based Marketi...
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1:05:16
EP 18: From Imposter Syndrome to Impact: A Podcaster's Journey
🎙️ Mastering the Art of Podcasting: Industry Secrets & Success Strategies | Freight Marketing GurusJoin host Jennie Malafarina as she sits down with Jeremy Thone, co-founder of We Create Creators, for an insightful discussi...
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47:10
Ep. 16 Events, AI, and Unconventional Marketing: What’s Next for 2025
In this episode, Jennie Malafarina, CEO of Virago Marketing, sits down with Nate Wright, founder (and self-proclaimed "Chief Everything Officer") of B2B Bandits, to talk all things marketing, events, and AI. They dive into what’s on the horizon...
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Season 1
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Episode 16
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49:12
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EP. 15 - Building a Bigger Picture: Integrated Marketing Done Right
In this episode, Jennie and Mary Koburi, a Strategic Marketing Director, dive deep into the art of marketing strategy, sharing actionable tips and insights to elevate your campaigns and drive results. From leading integrated campaigns to balanc...
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Season 1
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Episode 15
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31:54
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EP. 14 - Breaking the Mold: Unconventional Sales Tactics That Drive Growth
In this episode, we sit down with Nate, founder and lead hustler of B2B Bandits, as he shares insights from 16 years of experience in sales and marketing. We explore Nate's unique journey, from his early adoption of technology and unconventiona...
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Season 1
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Episode 14
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1:08:44
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EP. 13 - Simplifying Sales: How to Cut the Complexity and Boost Results
Get ready to transform your sales game! In this episode, Lars Ward, VP of Sales and Strategic Partnerships at Cheema, shares a masterclass on building meaningful customer relationships, simplifying the sales process, and leveling up your brand ...
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Season 1
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Episode 13
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1:11:36
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Beyond the Pitch: Crafting Value Propositions That Resonate
In this episode, John McClymont, Principal - Supply Chain and Operations Transformation at Operational Innovations joins Jennie Malafarina to discuss his dynamic career journey, from the food industry to the cash and transit sector, and now as ...
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Season 1
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Episode 12
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1:02:13
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The Hidden Edge: How External Advisors Transform Sales & Marketing
In this episode, Jennie Malafarina of Virago Marketing sits down with Trey Griggs, Founder and Chief Encouragement Officer at Beta Consulting Group, to explore how podcasts can drive brand recognition, lead generation, and industry connections....
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Season 1
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Episode 11
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52:27
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The Power of Partnership: Aligning Sales and Marketing for Success
In this episode, Jennie chats with Holly LaBoda, Co-founder and Partner at Luminaries Consulting, about aligning marketing and sales teams to drive commercial growth in the logistics industry. Holly shares her expert insights on building trust,...
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Season 1
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Episode 10
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40:10
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Dashboard Dynamics: Metrics that Drive Sales and Marketing Synergy
In this episode, Jennie sits down with Jess Kodrich from OnStation to dive into the world of marketing, sales alignment, and digital solutions for the heavy highway industry. Jess shares her unique role as Director of Marketing while also contr...
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Season 1
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Episode 9
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40:26
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Episode 8 - The Strategic Marketer: From Tactics to Triumphs
In this episode we are thrilled to welcome Frank Gambino, Senior Marketing Manager at Transflo. Join us as we dive deep into the world of marketing strategies and campaigns, focusing on database management and the significance of quality conten...
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Season 1
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Episode 8
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1:02:18
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Tailored Freight Solutions Meeting Industry Demands with Precision
🚛 Welcome to our latest episode! In this engaging discussion, we dive deep into freight marketing strategies and industry trends with a special focus on chemical manufacturing. Our experts explore the evolution of freight solutions, the importa...
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37:09
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Inside the Brand: Unpacking Culture and Identity
In this episode, we explore the crucial connection between company brand and culture, and how aligning internal values with external goals can drive marketing and business success. Join Jennie Malafarina and Leigh Sauter as they share insights ...
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Season 1
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Episode 5
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42:26
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Episode 5: Momentum Makers: Stories from TMSA
In this compelling episode of the FR8 Marketing Gurus Podcast, Jennie Malafarina and our special guest, Jennifer Karpus Romain dive deep into the intricacies of branding and naming conventions tailored for industry-specific events organized ...
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1:01:14
Episode 4: Supply Chain Spotlight: Strategies & Stories
In this episode, we dive into freight brokerage marketing strategies with Jesse Thomas, director of marketing for Highway.Key Insights:Personalized Marketing: Jesse highlights the importance of account-based ...
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Season 1
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Episode 4
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57:17
Episode 3: Converge & Convert: Uniting Sales and Marketing
In this episode, we dive deep into the critical role of communication in aligning marketing strategies with sales objectives with Jacquie Mazziotta . Discover how improved communication processes can bridge the gap between marketing and sales, ...
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Season 1
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Episode 3
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43:25
Episode 2: Pitch Perfect -Mastering Media Relations
🎙️ Join us on a magical journey through the realms of imagination and reality! ✨ Our latest podcast episode features Jennie Malafarina and our esteemed guest from XRC Ventures, Amanda Bell. Watch as they swap tales with beloved fictiona...
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Season 1
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Episode 2
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46:51
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Market Mechanics: Fine Tuning Your Digital Strategy
🎙️ Dive into the fascinating world of podcasting, branding, and workflow with Blythe Brumleve and Jennie Malafarina in this captivating episode! 🌟 From tackling logistical challenges to discussing the importance of visual aesthetics, Bl...
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Season 1
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Episode 1
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42:23
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