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Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
Dashboard Dynamics: Metrics that Drive Sales and Marketing Synergy
In this episode, Jennie sits down with Jess Kodrich from OnStation to dive into the world of marketing, sales alignment, and digital solutions for the heavy highway industry. Jess shares her unique role as Director of Marketing while also contributing to sales initiatives. From karaoke fun (her go-to song is "Drops of Jupiter"!) to in-depth discussions about HubSpot, ZoomInfo, and data-driven strategies, this episode is packed with insights.
🔑 Key Takeaways:
*The role of OnStation in digital stationing for the heavy highway industry
*How Jess aligns marketing and sales to streamline prospecting and lead scoring
*The importance of data-driven marketing strategies and using tools like LinkedIn Sales Navigator & ZoomInfo
*Customizing HubSpot with custom objects and tracking leads with HubSpot dashboards
*Marketing campaign strategies and overcoming challenges in sales alignment
Whether you're looking to optimize your marketing efforts or align your sales and marketing teams, Jess's expert insights will give you the tools to succeed. Don't miss out on this packed episode! 💡
🔗 Connect with Jess:
linkedin.com/in/jessica-kodrich-%E2%9C%94%EF%B8%8F-882174aa/
🔗 Learn more about OnStation:
onstationapp.com