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Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
The Power of Partnership: Aligning Sales and Marketing for Success
In this episode, Jennie chats with Holly LaBoda, Co-founder and Partner at Luminaries Consulting, about aligning marketing and sales teams to drive commercial growth in the logistics industry. Holly shares her expert insights on building trust, overcoming silos, and creating shared goals to ensure both teams work seamlessly toward organizational success.
Key Topics Discussed:
▪️Common challenges in marketing and sales alignment
▪️Foundational strategies for aligning teams
▪️Prospecting and customer engagement tips
▪️Building trust and overcoming silos
▪️Thoughts on collaboration and influence
Listen to the full conversation to discover actionable strategies that will help your marketing and sales teams get on the same page and work toward shared success!
🔗 Connect with Holly:
https://www.linkedin.com/in/hollylaboda/
🔗 Learn more about Luminaries Consulting:
https://www.luminariesconsulting.com/