%20(4).png)
Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
The Hidden Edge: How External Advisors Transform Sales & Marketing
In this episode, Jennie Malafarina of Virago Marketing sits down with Trey Griggs, Founder and Chief Encouragement Officer at Beta Consulting Group, to explore how podcasts can drive brand recognition, lead generation, and industry connections. Trey shares his journey in podcasting, the SEO benefits, and how companies can leverage podcasts to align with their marketing and sales strategies. From building authentic connections through storytelling to navigating the future of AI in marketing, this episode is packed with valuable advice for anyone looking to enhance their brand’s reach.
Key Takeaways:
- Podcasts as powerful tools for brand-building and lead generation.
- The importance of live content vs. recorded podcasts.
- Maximizing SEO through YouTube and website integration.
- How podcasts align with sales and marketing initiatives.
- Advice for companies considering starting a podcast.
- Building trust and credibility through authentic storytelling.
- The value of outsourcing sales and marketing expertise.