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Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
Beyond the Pitch: Crafting Value Propositions That Resonate
In this episode, John McClymont, Principal - Supply Chain and Operations Transformation at Operational Innovations joins Jennie Malafarina to discuss his dynamic career journey, from the food industry to the cash and transit sector, and now as an independent consultant helping organizations solve problems and improve operations. They dive into a wide range of topics, including:
🔹 John's career transition and consulting work
🔹 Time travel and its connection to modern problem-solving
🔹 The role of AI and technology in business efficiency
🔹 Common mistakes service providers make when approaching shippers
🔹 Building relationships and marketing strategies that work
🔹 Aligning with industry trends like sustainability and digitalization
🔹 The importance of measuring performance and continuous improvement
Tune in to learn how John leverages his expertise to help businesses enhance their operations and performance. Plus, get his actionable tips on how service providers can stand out in a competitive landscape!