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Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
EP. 15 - Building a Bigger Picture: Integrated Marketing Done Right
In this episode, Jennie and Mary Koburi, a Strategic Marketing Director, dive deep into the art of marketing strategy, sharing actionable tips and insights to elevate your campaigns and drive results. From leading integrated campaigns to balancing demand and lead generation, this conversation is packed with practical advice for marketers at every level.
Key Takeaways:
✔️ How to create cohesive campaigns that align with sales and product needs.
✔️ The difference between demand generation and lead generation—and why it matters.
✔️ Tips for testing and optimizing campaigns with analytics and A/B testing.
✔️ Building a brand strategy that unifies messaging across all channels.
✔️ Tools and technologies to streamline workflows and maximize impact.
✔️ The importance of understanding your audience and creating authentic content.
👉 Listen now to learn how to put the customer at the center of your marketing efforts and build a brand that stands out.
Don’t forget to like, comment, and subscribe for more marketing insights!