Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
EP 17: ABM in Action: How Supply Chain Leaders Win and Retain Big Accounts
🎯 Account-Based Marketing Demystified: Beyond List-Based Marketing | Freight Marketing Gurus
Join host Jennie Malafarina as she sits down with Eric Gruber, CEO of Personal ABM, to unpack the true meaning of Account-Based Marketing (ABM) and why it's more than just list-based targeting. Learn how to transform your go-to-market strategy and drive significant revenue growth with your highest-value accounts.
🔍 IN THIS EPISODE: 00:00 Intro & Eric's ideal superpower 04:11 What ABM really is (and isn't) 16:35 Digital sales rooms & content strategy 28:39 Key Performance Indicators for ABM 36:00 Enterprise vs. mid-market approach 45:08 Real-world success stories 55:42 The evolution of ABM 59:36 Secret sauce reveal
💡 KEY INSIGHTS:
- Why traditional list-based marketing isn't true ABM
- How to align marketing, sales, customer success, and product teams
- Creating personalized content experiences for decision-makers
- The sequential approach: from one-to-many to one-to-one
- Measuring success beyond pipeline metrics
🎯 PERFECT FOR:
- Marketing leaders
- Sales executives
- Customer success teams
- Supply chain technology providers
- Anyone looking to grow enterprise accounts
🔗 CONNECT WITH ERIC: Website: personalabm.com LinkedIn: Find Eric and Christina Jaramillo for regular ABM insights
#AccountBasedMarketing #ABM #B2BMarketing #MarketingStrategy #FreightIndustry #SupplyChain #RevenueDevelopment
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Disclaimer: Views and opinions expressed in this video are those of the speakers and do not necessarily reflect those of their respective organizations.