Fr8 Marketing Gurus

We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.

We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.

Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.

All Episodes

Fr8 Marketing Gurus

Marketing Myths in Freight: What’s Holding Your Brand Back?

March 24, 2025 • DemandJen • Episode 19

Marketing Myths in Freight: What’s Holding Your Brand Back?

Is your freight brand stuck in a cycle of outdated marketing strategies? In this episode of FR8 Marketing Gurus, Coleman Ruffin breaks down the biggest myths holding companies back—and what it really takes to stand out in an evolving industry.

We dive into:

Why trusting your marketing team leads to real innovation
How to craft a brand story where your customer is the hero
The constraints stifling creativity in freight marketing—and how to break free

With new voices and fresh perspectives entering the industry, now is the time to rethink your approach. Are you making room for creativity, or are you blending into the noise?

Tune in now and start elevating your brand.

👉 Want to connect with **Coleman Ruffin** and dive deeper into freight marketing strategies? Reach out to him on

LinkedIn: Coleman Ruffin

🎧 Listen now!

#FreightMarketing #LogisticsBranding #MarketingInnovation #CustomerFirst #BrandStorytelling