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Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
From Startup to Scale-Up: Building a High-Performance Revenue Team
What does it really take to go from scrappy startup to scalable success? In this episode, we sit down with Chelsey Reynolds—growth strategist and revenue org whisperer—to talk all things team building, scaling smart, and sustaining momentum through hypergrowth phases.
Chelsey unpacks the biggest challenges startups face when evolving from founder-led sales to fully formed revenue teams, and shares the must-haves for creating a culture of accountability, clarity, and ownership. From hiring the right people to knowing when to shift your go-to-market strategy, this episode is your guide to building a revenue team that doesn’t just survive scale—it thrives in it.
What We Cover:
- The biggest mistakes startups make when building sales and marketing teams
- How to structure a high-performing revenue org from the ground up
- Creating clarity in roles, goals, and compensation
- Why founder energy needs to evolve (and how to make it stick)
If you're in the trenches of growth or prepping your team for the next phase, this episode is your blueprint.
success.
#CommercialTransformation #RevenueGrowth #SalesLeadership #OrganizationalChange #BusinessRenewal