Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
Sales Revolution: The 2V to 2R Ratio That's Changing B2B Sales with Andy Hedrick
Join host Jennie Malafarina as she interviews Andy Hedrick, founder of Green Path Technology, for an eye-opening discussion about modern B2B sales strategies that are delivering 15x-35x returns for clients.
In this episode, you'll learn:
📈 The 2V to 2R Framework - Value + Verified Results must outweigh Risk + Resistance for successful sales
🎯 Executive-First Strategy - Why targeting decision makers (not dispatchers) changes everything
💰 ROI-Driven Results - How clients achieve 15x-35x returns while reducing costs by 40-80%
🚫 Death of the Donut Drop - Why traditional "site visits" and cold outreach are failing
🤝 Marketing + Sales Alignment - How collaboration between teams drives real revenue growth
📱 Digital Relationship Building - Modern sales tactics that actually work in today's buyer journey
🎙️ Podcasting as Lead Gen - Andy's secret weapon for generating qualified prospects
About Andy Hedrick: 29-year sales and marketing veteran with experience across 9 countries. Former executive at major logistics tech companies including Trimble, TMW Systems, and Software. Now helps companies achieve explosive sales growth through his proven methodology at Green Path Technology.
Key Insights:
- 69% of executives feel the buyer process has changed faster than they've adapted
- Only 1% of sales executives say 50%+ of their leads are actually qualified
- Personal branding and social media presence are now essential for B2B sales success
- Product-market fit testing through targeted outreach saves companies from costly mistakes
Andy's Secret Sauce: "What's in it for them?" - Make every piece of marketing and sales material focus on the prospect's value, not your company's achievements.
Book Recommendations:
- "Play Bigger" by Al Ramadan
- "Good to Great" by Jim Collins
Connect with Andy: LinkedIn: Andy Hedrick Email: andy.hedrick@greenpathtech.com Website: greenpathtech.com
Connect with Jennie: More episodes of Freight Marketing Gurus available on all podcast platforms
#B2BSales #SalesStrategy #LogisticsTech #SalesGrowth #MarketingAlignment #DigitalSales #ExecutiveSales #Podcast
Stop dropping donuts and start dropping knowledge - this episode will transform how you think about modern B2B sales!