Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
From Freight Brokerage to FreightTech: Jenni Ruiz on Authenticity, AI, and Industry Evolution
Join host Jennie Malafarina as she sits down with Jenni Ruiz, Head of Marketing at Transfix, for a refreshingly authentic conversation about navigating major business transformations, the role of AI in marketing, and why being yourself is your secret weapon.
In this episode, you'll discover:
🚛 The Great Transfix Transformation - How a top-3 freight broker successfully pivoted to become a freight tech company
🤖 AI as Your Marketing Assistant - Smart ways to leverage AI without losing your authentic voice
🎙️ Reverse Engineering Content - Jennie's brilliant solution for learning industry expertise through podcasting
💡 Proprietary Solutions vs. Market Guessing - Why building internally first gives you a massive advantage
👥 Marketing + Sales + Product Alignment - How small teams can create powerful synergy
📈 Measuring Podcast Success - From 7,000 downloads to building genuine community connections
🎯 FreightFluencers (yes, that's a thing!) - The rise of authentic thought leaders in logistics
About Jenni Ruiz: Head of Marketing at Transfix with 9+ years at the company, having grown with them from startup to major freight broker to their current evolution as a freight tech company. Former finance professional turned freight marketing expert, actress, writer, and host of "Supply Chain Decoded" podcast.
Key Insights:
- Why authenticity beats perfection in B2B marketing
- How to learn an industry by reverse-engineering expert conversations
- The importance of cross-functional alignment in tech companies
- Why testing markets before major investments saves companies millions
- The evolution from traditional sales tactics to relationship-driven approaches
Jennie's Secret Sauce: "Be authentic to who you are. If you're dorky, own it. If you're a geek, own it. Have an opinion and be different - just don't be an asshole because we all screenshot and share!"
Connect with Jennie Ruiz: LinkedIn: Jennie Ruiz Podcast: Supply Chain Decoded (Spotify, Apple Podcasts)
Connect with Jennie Malafarina: More episodes of Freight Marketing Gurus available on all platforms
#FreightTech #Marketing #AI #Authenticity #B2B #SupplyChain #Transfix #PodcastMarketing #ThoughtLeadership
Two Jennies, countless insights, and zero BS - this is how real marketing conversations should sound!