Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
AI in Warehousing: Computer Vision, Safety & Quality with Aaron Hatfield | Arvist AI
Join host Jennie Malafarina as she sits down with Aaron Hatfield, Director of Sales at Arvist AI, for an insightful discussion about AI's practical applications in warehousing operations, the current state of freight, and why relationships still trump technology.
In this episode, you'll discover:
👁️ Computer Vision in Action - How AI cameras are revolutionizing warehouse safety and quality control
📈 Real ROI Results - Why one client reduced their QA team from 3 people to 1 while increasing efficiency
🏭 Overlay Technology - How Arvist integrates with existing warehouse systems without massive overhauls
⚡ Anti-Snake Oil Approach - How to spot legitimate AI solutions vs. false promises in the market
🌎 State of Freight Analysis - Impact of tariffs, nearshoring, and the rise of returns logistics
🤝 Human + AI Partnership - Why good technology allows humans to focus on inherently human tasks
🔄 Returns Revolution - The growing opportunity in reverse logistics and upcycling operations
About Aaron Hatfield: Director of Sales at Arvist AI with 15+ years in supply chain operations. Previously ran "That Supply Chain Guy" consulting practice, helping companies navigate technology adoption in logistics. Expert in technical sales and warehouse operations.
Key Insights:
- AI should solve specific needs, not just be a "cool toy"
- The warehouse floor needs incremental change management, not sudden disruption
- Complex systems (like starling flocks) mirror how AI networks function
- American warehousing may see a surge due to tariff-driven nearshoring
- Relationships create 25-year customers; transactions create 5-year customers
Aaron's Secret Sauce: "Good technology fundamentally allows humans to focus on inherently human things. I have no desire to be mediocre - I'm going to give it all I got while I'm here."
Book Recommendation: "The Flight of Starlings" by Giorgio Parisi - Understanding complex systems and AI networks
Connect with Aaron: LinkedIn: Aaron Hatfield Website: arvist.ai X/Twitter: @thatsupplychainguy
Connect with Jennie: More episodes of Freight Marketing Gurus on all podcast platforms
#AI #ComputerVision #WarehouseOperations #FreightTech #SupplyChain #ArvistAI #TechnicalSales #QualityControl #SafetyTech
From embarrassing massage moments to AI revelations - this episode covers the human side of high-tech solutions!