Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
When Tech Gets Boring Make It a Story
In this episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with Mike Marut, Marketing Manager at Revenova, to explore how his background as a TV reporter is revolutionizing marketing in the logistics industry.
What You'll Learn:
How storytelling techniques from journalism translate to freight tech marketing
Why focusing on people over product specs builds stronger customer relationships
Creative content strategies that stand out in a crowded TMS market
The power of authentic, long-term relationship building vs. transactional sales approaches
How Revenova leverages their Salesforce-built TMS platform for competitive advantage
Key Takeaways:
✅ Don't be afraid to try new marketing approaches and fail fast
✅ Build trust through transparency - show everything except your code
✅ Focus on connecting rather than selling in every interaction
✅ Leverage your team's industry experience as authentic storytelling content
✅ Create consistent, creative content that showcases company personality
About the Guests:
Mike Marut spent over 6 years as a multimedia journalist covering everything from manufacturing to local community stories before transitioning to freight tech marketing at Revenova, the largest TMS provider built on Salesforce.
Jennie Malafarina hosts Freight Tech Marketing Gurus and is a seasoned marketing professional in the logistics space.