Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
AI SEO Strategy: The Author-Led Playbook That Works (with Wesley Gehman, Web Studios)
Search isn’t dead—it’s multiplying.
Google, Bing, ChatGPT, Gemini, Perplexity… your buyers are searching everywhere, and the old SEO playbook doesn’t cut it anymore.
In this episode, Jennie Malafarina from Virago Marketing sits down with Wesley Gehman of Web Studios to unpack how AI is reshaping search and what smart marketers are doing to stay visible.
We dig into:
- What actually still works in SEO (and what’s changed)
- How to build an AI SEO Strategy that ranks and gets cited by AI systems
- Why authorship and structure matter more than ever
- The tools, schema, and content formats that help both humans and AI find you
- How B2B brands can align SEO, AIO, and PPC to generate qualified leads
If you want your content to show up wherever your buyers are asking questions, this conversation is your roadmap.
Timestamps:
00:00 Intro: Why SEO looks different in the age of AI
02:10 The new reality of multi-platform search
05:30 What stays the same: E-E-A-T, technical SEO, and authority
09:00 How AI assistants pull and cite brand content
12:45 The rise of author-led SEO and expert-driven content
17:20 AIO (AI Optimization): how it complements SEO
21:30 How to make your brand visible across AI search platforms
26:10 Real-world examples from B2B and logistics brands
29:00 Takeaways: How to future-proof your SEO strategy