Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
Freight Marketing: Social Media, Strategy, and AI with Michelle LeBlanc | FR8 Marketing Gurus Podcast
In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Michelle LeBlanc, Founder of Drop & Hook, to talk about how freight marketing is evolving in 2025 — and where it’s heading next.
They dive into what’s working in logistics marketing, how social media is transforming B2B visibility, and how AI is changing the game for marketers, content creators, and brands across transportation and supply chain.
Michelle shares lessons from leading one of the top marketing agencies in logistics, including:
- How to balance authenticity with automation in marketing
- Why storytelling matters more than ever in B2B
- What social platforms actually move the needle for freight brands
- How to align social, PR, and paid strategies for real ROI
- Why internal storytelling is the most overlooked marketing tactic
- Tools and tech stacks that make logistics marketing work smarter, not harder
From AI hype to human connection, this episode breaks down what’s real, what’s noise, and how to plan for 2026 with strategy, not guesswork.
Timestamps:
00:00 Intro: Meet Michelle LeBlanc, Drop & Hook
04:30 How Michelle found her way into logistics marketing
07:00 What’s working (and not working) in freight marketing right now
09:30 Industry trends: mergers, investment slowdowns, and market evolution
13:30 The mindset shift from driver recruiting to B2B strategy
16:00 Why companies that plan long-term win
17:30 The rise of AI and how it’s changing marketing
21:00 How AI can empower — not replace — critical thinking
24:00 Social media trends: where B2B brands should focus in 2025
27:30 The role of TikTok and short-form video for logistics brands
33:00 LinkedIn best practices: employee vs. company posts
39:00 How to empower employees to be brand advocates
41:00 Favorite marketing tools: HubSpot, Sprout Social, and CapCut
46:30 Data, analytics, and tagging to improve social strategy
47:40 Michelle’s secret sauce: storytelling inside your company
49:30 How to connect with Michelle + Drop & Hook