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Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
Freight Marketing That Actually Works: Real Talk with Sandy Cahill
In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Sandy Cahill of Cahill Consulting for a no-BS conversation about what’s actually working in trucking and logistics marketing today.
🎯 Topics we cover:
- Why content still reigns—and how to do it right
- The role of thought leadership and executive branding on LinkedIn
- Demand generation tips from 15+ years at DAT
- Why events are changing—and how to adapt
- What intentionality in marketing really looks like
- Sales and marketing alignment (and where it breaks down)
- How to stand out in a sea of “great service” claims
- Rethinking strategy for 2026 and beyond
🚛 Whether you’re a freight tech founder, a logistics marketer, or scaling a brokerage, this episode is packed with insight, candor, and real-life lessons.
🗣️ Let’s stop hoping and start marketing with purpose.
👉 Connect with Sandy: https://www.linkedin.com/in/sandycahill
👉 Contact Jennie: https://www.linkedin.com/in/jenniemalafarina
🔔 Don’t forget to like, comment, and subscribe for more real marketing talk in freight and logistics.
#TruckingMarketing #LogisticsMarketing #FreightTech #B2BMarketing #ContentMarketing #SalesEnablement #ThoughtLeadership #FreightMarketingGurus