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Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
Mastering the 3 Vs with Intent Data: Volume, Velocity, Value
What happens when two top minds in logistics marketing stop pretending to compete and start collaborating?
In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Kara Smith Brown, CEO of LeadCoverage, to talk shop on what’s actually working in B2B freight marketing—and what’s holding teams back.
🚛 Topics covered:
Why Kara says contacts and content have lost value—and what matters more now
The explosion of marketing tech (and how to avoid “tech inflation”)
Why 75% of the tools companies are buying already exist in HubSpot
How AI and data strategy are transforming freight marketing
The truth about gated content, signal half-lives, and intent vs. impact
Why most companies don’t have a marketing problem—they have a measurement problem
How LeadCoverage built the first go-to-market benchmark for the logistics industry
What volume, velocity, and value really mean in a freight funnel
🎯 Whether you’re running marketing for a freight tech startup or scaling an enterprise brokerage, this is a must-watch on how to measure what matters and build pipeline that performs.
📘 Grab Kara’s book The Revenue Engine
💬 Connect with Kara: https://www.linkedin.com/in/karasmithbrown/
💬 Connect with Jennie: https://www.linkedin.com/in/jenniemalafarina/
#FreightMarketing #LogisticsMarketing #TruckingTech #FreightTech #B2BMarketing #RevenueMarketing #HubSpot #MarketingStrategy #LeadGeneration #MarketingLeadership