Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
EP 3: Merging Creativity and Strategy in Freight Marketing
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How do you market a company that sits at the intersection of logistics, real estate, entrepreneurship, and community?
In this episode of Fr8 Marketing Gurus, Jennie Malafarina talks with Josh Peterson, VP of Marketing at Elevator Co-Warehousing, about building a fast-growing brand in a niche category and what it really takes to drive demand as a solo marketer.
Josh shares how Elevator Co-Warehousing helps entrepreneurs, e-commerce brands, startups, and small businesses bridge the gap between working out of a garage and committing to a traditional warehouse lease. He also breaks down the marketing strategies helping the business grow across multiple Midwest markets.
In this conversation, we cover:
• What co-warehousing is and why the model is resonating
• How flexible warehouse space supports growing businesses
• What it’s like being a solo marketer in a scaling company
• Why Meta ads have been such a strong growth channel
• How short-form video is driving leads and awareness
• Where AI fits into marketing and where it does not
• Why authentic, human content matters more than ever
• Lessons in entrepreneurship, prioritization, and marketing leadership
If you’re in transportation, logistics, warehousing, freight tech, or B2B marketing, this episode is packed with practical takeaways.
Guest: Josh Peterson
Company: Elevator Co-Warehousing
If you enjoyed this episode, subscribe for more conversations on freight, logistics, and transportation marketing.
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