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Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
$500M Revenue Growth Utilizing the 2V 2R Rapid Sales Growth System
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Sales has changed, and most teams are still using an outdated playbook.
In this episode, Jennie Malafarina sits down with Andy Hedrick, CEO of GreenPath Tech, to break down what is actually working in modern B2B sales and why traditional approaches are failing.
From the rise of the “invisible buying phase” to the impact of AI, digital presence, and buyer-led journeys, this conversation is packed with practical insights for sales and marketing leaders looking to drive real pipeline and close deals faster.
What You’ll Learn:
- Why buyers are 70 to 90 percent through their journey before talking to sales
- The biggest mistakes sales teams are making with AI and automation
- How to align marketing and sales for faster close cycles
- What the “invisible phase” means and how to win before the first meeting
- How to use case studies and social proof to drive engagement
- Why traditional metrics like activity tracking are misleading
- The 2V2R framework and how to balance value, results, risk, and resistance
Key Takeaway:
If your messaging does not clearly communicate value and verified results within seconds, you have already lost the deal. Today’s buyers are doing their research upfront and making decisions before you ever get on the call.
About the Guest:
Andy Hedrick is the CEO and Founder of GreenPath Tech and author of The 2V2R Rapid Sales Growth System, helping B2B companies increase pipeline, improve close rates, and modernize their sales strategy.
Connect with Andy:
- LinkedIn: Andy Hedrick
- Book: The 2V2R Rapid Sales Growth System (available on Amazon)
- Website: greenpathtech.com
Don’t Forget:
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