%20(6).png)
Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
Connecting with Drivers: The Key to Dispatch's Success
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you’re trying to figure out marketing to drivers, this episode breaks down what actually works—straight from the front lines.
Jennie Malafarina sits down with Lamar Solomon, Product Marketer at Dispatch, to talk about how to reach, engage, and retain gig and delivery drivers in a world where traditional marketing just doesn’t cut it.
From Facebook ads and YouTube Shorts to in-app messaging and driver trust, Lamar shares real-world strategies that are working across 80+ U.S. markets.
What You’ll Learn:
- Why marketing to drivers requires a completely different approach
- How Dispatch uses video (YouTube Shorts) to drive driver acquisition
- What actually works with Facebook ads for driver recruitment
- Why in-app messaging beats email and push notifications
- The role of transparency and trust in driver retention
- How to balance driver needs with business goals
- Where AI fits (and where it doesn’t) in driver communications
Key Takeaway:
Drivers aren’t just gig workers—they’re business owners. The companies that win in driver marketing are the ones that respect that and communicate with clarity and intentionality.