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Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
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Inside the New TMSA Elevate with Jen Karpus Romain | Freight Marketing Gurus
TMSA just made one of the biggest changes in its 100-plus-year history — and if you do marketing or sales in transportation and logistics, this episode is required listening before you head to Denver.
Jennie Malafarina sits down with Jennifer Karpis Romain, Executive Director of TMSA, to unpack what's new at Elevate 2026 (June 7–9 in Denver), how role-based programming changes the conference experience for every attendee, and why this year's opening keynote is a live AI showdown with audience voting and a WWE-style championship belt.
In this episode: ⏱ 00:48 — Karaoke confessions and Bohemian Rhapsody commitment ⏱ 02:30 — Why TMSA consolidated two events into one ⏱ 05:34 — How the new role-based tracks (and parallel tracks) work ⏱ 08:32 — The expanded call for speakers and how practitioners can apply ⏱ 11:10 — Maximizing ROI as a first-time Elevate attendee ⏱ 15:40 — The Tech & AI Showdown keynote: meet the four contenders ⏱ 20:51 — Where marketing education is heading in the next 5 years ⏱ 22:30 — Atlas, Brochacho, and the rise of personalized AI agents ⏱ 26:40 — Advice for marketers and sellers new to freight ⏱ 38:11 — Most proud moments and the Future Forward Volunteer Program ⏱ 42:47 — The secret sauce: don't be afraid to do the thing
Featured Tech & AI Showdown contenders: • Jeff Price, Jacksonville Port Authority • Brian Osa, Cartographer Consulting • Carly Gunby, Transfix • Camille Gaines, Atlas AI Growth & Marketing Agency / Brick on Wheels
Connect with Jen Karpus Romain: 🔗 LinkedIn: Jennifer Karpus Romain 📧 jennifer@tmsatoday.org 🌐 tmsatoday.org
Connect with us: 🌐 Virago Marketing — viragomarketing.com 👥 Freight Movement Community 📧 jennie@viragomarketing.com
#FreightMarketing #TMSA #ElevateConference #TransportationMarketing #Logistics