Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
From Gut Feel to Data Driven Kevin Miles Vision for Logistics
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What happens when the one person who "just knows the lanes" retires, hits the lottery, or goes on vacation? For too many brokerages, the answer is panic — and a scramble of spreadsheets, tabs, and weekend work every time an RFP lands.
In this episode, Jennie Malafarina sits down with Kevin Miles, Co-Founder and CEO of Eureka, to talk about why freight pricing is still stuck in 2005 — and what it takes to move from gut feel to defensible, data-driven decisions. Kevin shares how Eureka helps brokers and carriers process RFPs 40–60% faster, score their competitive advantage lane by lane, and stop bleeding margin on mispriced freight.
They also get into the bigger picture: the hidden cost of mispriced lanes, "spreadsheet fatigue," breakthrough fuel and accessorials eating into margins, and where AI is actually headed in logistics — replacing busywork, not relationships. Plus a candid conversation on why technology can't fix a broken process, and why your brand still has to shine through, even when everyone's using the same tools.
In this episode:
00:00 – Meet Kevin Miles & how logistics chose him
02:44 – What's broken about how brokers handle RFPs today
04:34 – What separates brokers who consistently win
07:07 – Escaping "spreadsheet chaos"
09:31 – How Eureka scores your competitive advantage
10:58 – From gut feel to defensible, data-driven pricing
12:44 – The hidden cost of mispriced lanes & margin erosion
14:13 – Accessorials, fuel, and the other hidden costs
16:24 – Real use case: winning 1,000+ loads they'd have skipped
18:13 – Where AI is really headed in logistics
21:17 – Why AI is no silver bullet — process still wins
22:37 – Keeping the human (and your brand) in the loop
33:46 – Advice for modernizing your operations
35:00 – The biggest obstacles to adopting new tech
37:35 – Fraud, policy & AI: the trends shaping freight
39:05 – How Eureka measures client success
40:12 – Icebreaker + Kevin's secret sauce: "PNC"
Connect with Kevin Miles:
LinkedIn: [Kevin Miles]
Website: https://www.eurekabi.com
Email: kevin@eurekabi.com
Freight Marketing Gurus is brought to you by Virago Marketing — authority and distribution that drives pipeline for trucking & logistics SaaS.
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