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Fr8 Marketing Gurus
We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations.
We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing.
Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.
Fr8 Marketing Gurus
Cleveland Rocks: The New Home of the Jarrett Supply Chain Summit
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The Jarrett Supply Chain Summit is back for year four — and it's bigger than ever. In this episode of Freight Marketing Gurus, Jennie Malafarina sits down with Jacquie Mazziotta, Senior Marketing Manager at Jarrett, to talk about what's coming to Cleveland on August 5–6, 2026.
We cover it all: Kevin O'Leary as the keynote, the Port of Cleveland tour, the VIP reception at the Rock and Roll Hall of Fame, and a packed agenda built around three tracks — supply chain expertise, supply chain risk mitigation, and supply chain innovation. Jacquie also breaks down the hottest topics on this year's program: AI in supply chain, cargo and freight fraud, NMFTA updates, the Supreme Court ruling and what it means for brokers, no-code integration, and network optimization.
Plus — what's the Yacht Rock Gold Experience, and how is the Heartland Education Benefit raising money for youth programming the day after the summit? You'll find out.
Jacquie closes with the marketing advice every supply chain leader needs to hear in 2026: blanket messaging is dead. Hyper-focused, AI-assisted, audience-specific outreach is the only way forward.
🎟️ Learn more and register: https://gojarrett.com
⏱️ CHAPTERS 00:00 Welcome back, Jacquie 01:00 Icebreaker: Hiking with gorillas in Rwanda 03:00 Year four of the Jarrett Supply Chain Summit 04:00 Why Cleveland? The venue decision 05:00 What's new this year: AI, freight fraud & innovation 07:00 Three tracks explained 07:30 Supreme Court ruling for brokers — Chris Burrows + Friedlander Benesh 09:00 No-code integration with JP from One Log 10:30 Tying the summit to Jarrett's brand promise 12:30 How the agenda gets built (and why surveys matter) 14:00 Sustainability at the summit 15:30 Advice for first-time attendees 17:00 Heartland Education Benefit & Yacht Rock Gold Experience 20:00 Jacquie's one piece of advice: target hyper-focused, drop the blanket message 22:00 How to connect with Jarrett
📲 CONNECT WITH JACQUIE LinkedIn: https://www.linkedin.com/in/jacquiemazziotta Jarrett: https://gojarrett.com
📲 CONNECT WITH JENNIE & VIRAGO MARKETING LinkedIn: https://www.linkedin.com/in/jennie-malafarina Website: https://viragomarketing.com Subscribe to Freight Marketing Gurus for more conversations with the people moving the freight, logistics, and supply chain industries forward.
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