The Parent Playbook with Princess Nyah

Cement Ceilings, Bold Moves: Sharon Weise-Nesbeth on Redefining Success

Nyah Season 2 Episode 5

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This week on Trybe Talks, Nyah sits down with Sharon Weise-Nesbeth — co-founder of Steer 24, strategist, mentor, and mum — to trace her journey from agency “gofer” to senior leadership in global financial services. Sharon opens up about claiming her seat when she was often the only Black woman in the room, the power of sponsors, and why courage and preparation beat fancy titles every time.

They dive into parenting while building a career — the village that made it possible, why mum-guilt hit differently with her daughter at the peak of her career, and the life-recalibrating moment of her husband’s cancer diagnosis. Sharon shares how she redefined success—less about titles and more about health, family, impact—and why she launched Steer 24 to help women in transition rebuild confidence, networks, and careers. She also champions female health at work (“Leading While Bleeding”) and the flexibility women need to show up and stay in the game.

If you’re navigating ambition, identity, and family in seasons that keep shifting, this conversation is a masterclass in breaking barriers without breaking yourself.

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Nyah: Welcome to Trybe Talks, the podcast for parents who are trying to do it all and stay sane in the process. I’m Nyah, your host and founder of Trybe — your personal parenting assistant.
Each week we dive into real conversations, parent hacks, and stories that remind you that you’re not doing this alone. Now, let’s get into it.

Hey everyone, welcome to another episode of Trybe Talks. I’m your host Nyah, aka Princess Nyah, aka Kizzy’s mum. Recently I like to call myself the Real Housewife of Trybe — but I’ll explain that another time.

Today I’m joined by an amazing powerhouse of a woman. If there was a studio audience here, they’d all be cheering right now. Please welcome Sharon.

Sharon: Hi, thank you for having me. We’ve been talking for so long, crossing paths, and I totally admire what you’re doing and the business you’re building. I really started from the ground up myself, so this feels special.

Nyah: Thank you. Before we dive in, tell everyone who you are and what you do.

Sharon: I’m Sharon Weise-Nesbeth. I’m a co-founder of Steer 24, and most importantly I’m a mother. I’m also a strategist, a coach, a mentor, and a few other things too.

Nyah: So many things, and such an inspiration across different levels. We’ve had so many conversations about being a woman in business. There’s so much to cover today. Let’s start with how you found being a founder versus working in corporate, while also raising children.

Sharon: Wow, it’s like a brick hitting you. I grew from the ground up — literally. I started in agency life. In media and communications agencies you’re the gofer, the one everyone comes to. Even though you’re the junior and underpaid, you’re expected to know everything. That grounded me.

I moved into financial services, starting again at the ground as an EA, then building trust and stakeholder relationships. Before long I wasn’t just an EA, I was facilitating, managing, heading marketing. At times I had imposter syndrome because I was in board meetings thinking, “What am I doing here?” But my foundation, especially from my dad, reminded me: you belong here.

Nyah: That’s powerful. When did children come into the picture?

Sharon: I had my son at 24. I wasn’t phased by much. I love my kids, but I also knew I had to build a foundation for them. I didn’t just bury myself in motherhood. I was fortunate to have a village — five sisters, two brothers, and my parents. I didn’t worry about school holidays because I had support.

Nyah: Did you feel mum guilt?

Sharon: Not with my son. I was still developing, not at leadership level yet. With my daughter, yes. I had her later, just over 40, and by then I was at my peak in corporate. At that time, women couldn’t openly prioritise family. Men could say, “I’ve got a sick child.” Women? Not so much.

Nyah: And for a Black woman at that time, even more unheard of.

Sharon: Exactly. I was often the only face like mine in the room. People saw me as “their” Black colleague. It was like my identity was muted until my husband, tall and unmistakably Black, picked me up from work one day. Suddenly people reacted differently. That unconscious bias was so obvious.

For women there’s a glass ceiling. For Black women, it’s cement. I worked in FTSE 350 organisations. As Global Head of Marketing, I travelled constantly. I made sacrifices. But I had a strong marriage and family to support me.

Nyah: And then things shifted?

Sharon: Yes. In 2021 I took redundancy. My husband was diagnosed with a rare bone cancer. By God’s grace, he’s still here — one leg down but full of life. That changed my definition of success. It’s no longer just house, car, money. Success now is family, health, impact.

That’s why I co-founded Steer 24. We support women in transition — whether they’ve stepped out of work for health, caregiving, or other reasons. Confidence and networks fade quickly, and we help women rebuild.

I’m also campaigning around female health. Not just menopause, but periods, PCOS, endometriosis. My daughter suffers monthly. Women show up to work bleeding for weeks — how can they perform at their best? Flexibility isn’t a privilege, it’s a necessity.

Nyah: And in homes too. If men understood, arguments and misunderstandings would lessen.

Sharon: Exactly. That’s why I run the “Leading While Bleeding” campaign. £15 billion is lost in the UK economy each year from women leaving work due to health challenges. Companies must adapt. Inclusivity isn’t just gender and race. It’s health, disability, identity, and understanding difference.

Nyah: Before we close, I have a question from Kizzy. What’s your superpower as a parent?

Sharon: My superpower is humbleness, kindness, and willingness to learn from my children. They’re 43, 26, and 17. I flex for each of them. Old-school “parents know best” doesn’t work anymore. My daughter once told me, “Mum, don’t put your fears on me.” That woke me up.

Nyah: That’s beautiful. Sharon, thank you. Where can people find you?

Sharon: Steer24.co.uk or on LinkedIn under my name. Please follow and support the mission of helping women back into boardrooms and leadership.

Nyah: Perfect. Thank you for being here. We’ll bring you back for a part two.
 And to everyone listening: thank you for tuning into Trybe Talks. Share this with another parent who needs their Trybe. Follow us on Instagram, TikTok, and YouTube. Remember, parenting takes a village — and now you’ve got one.


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