The Parent Playbook with Princess Nyah

Dad Has an Invisible Load Too: Richard Cummins on Twins, Tech, the Dinner Table & Raising Three Kids Who Actually Talk to You

Nyah Season 3 Episode 8

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This week on The Parent Playbook, Nyah sits down with Richard Cummins  adtech professional, startup advisor, podcast host, North Londoner and father of three: twin daughters and a son. And yes, the twins came first.


This week on The Parent Playbook, Nyah sits down with Richard Cummins — adtech professional, startup advisor, podcast host, North Londoner and father of three: twin daughters and a son. And yes, the twins came first.

Richard brings a perspective to this podcast that does not come around often enough — the honest, reflective, self-aware male voice in the parenting conversation. Not the Instagram version. The real one. The one that admits to blocking his calendar between 3 and 3:30 to do the school run. The one that talks about his father coming home at 8pm and his own version of showing up completely differently. The one that says directly and without apology that dads have their own version of the invisible load — a silent pressure to lead, provide, be the man of the house — and that it does not get talked about nearly enough.

They get into what three months of paternity leave at Google actually gave him — the full immersion, the four hands on deck, the realisation that nothing in corporate life comes close to what happens inside a home with newborn twins. The conversations they have around the dinner table now that his girls are eight, asking about his presentations, engaging with his work, becoming the kind of children who talk to their parents because their parents have always talked to them. The origami phase. The Duolingo streaks. Teaching his son to read sheet music from an iPad in two weeks when it took Richard years.

They talk about the 11+ without the panic — what it actually tests, why reasoning and articulation matter more than cramming, and why neither of them is putting their child through the pressure of feeling like their whole future rides on one test at age ten. About money conversations at the dinner table the way Black families have always had them — and what it means that the next generation is growing up in rooms where the right words for those conversations already exist.

Richard also gets into the invisible load as a man — why it is a different kind of weight, why men are less likely to talk about it, what it costs when you do not, and why both parents having their outlet is not a luxury but a requirement.

This one goes deep, goes wide and finishes warm.

If this conversation sat with you — that's the Purple Print doing its thing.

Share this episode with a parent who needs to hear it. Not the one who has it all together. The one who's in it, just like us.

Come find us on Instagram, TikTok and YouTube — we're @trybeuk — and if you want these conversations delivered straight to you, get on the newsletter. The link is in the show notes. No noise. Just the real stuff, when it matters.

I'm Nyah. This is The Parent Playbook by Trybe. And I'll see you next Wednesday.

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Welcome to The Parent Playbook — introducing Richard Cummins

SPEAKER_00

We're both like state school educated. I don't believe in that whole kind of you have to go to private school, you have to go to this grammar school, like putting piling on pressure on children. I think there was just way too much pressure on like SATs and GCSEs like back in the day. It was just too much.

SPEAKER_02

Hypothetically, one of the kids is sick who's staying at home.

SPEAKER_00

Um my parents born in the 40s and 50s. If I told my dad that like I'm at home, look, he just doesn't understand like what are you talking about? Like you're at home doing what? Like, that's what? You're not working today, you've got a day off. No, no, no, that's what I'm doing.

SPEAKER_02

I'm the parent playbook. Hey everyone, and welcome to the Parent Playbook by Tribe. I'm your host, Naya, and we're gonna get into it with some authentic honesty. If you don't like swear words, it's probably not the podcast for you. And if you want a pretty version of parenting, then yeah, go and find another podcast because that's not what we're doing today. Today I have an amazing host, not a host, I'm the host. I have an amazing guest.

SPEAKER_00

I'm a host as well on my own podcast.

SPEAKER_02

This is why, this is why, this is why I've done that. I'm joined by the amazing Richard, and I'm gonna let him introduce himself and tell you exactly who he is and what he does so I don't fluff it up. And can I just say I'm loving the green? Oh, you know what?

SPEAKER_00

I thought this morning, you know what, let me contrast. I remember the blue, the purple, sorry. And I thought, yeah, let me um pull this out. I never normally dress this colourful loads because I feel privileged.

SPEAKER_02

So Richard, tell the people who you are.

SPEAKER_00

Thank you, Naya. Thank you for having me on your podcast. I've been watching intently from the behind the scenes. Yeah, so my name's Richard Cummins, um, father of three, fellow North Londoner. Three? Yeah, yeah, three. Um, twin daughters and a and a son. Um an ad tech professional, so I've been in the industry for quite a while now, working for global corporations, and I also work with startups and entrepreneurs in a different capacity as well.

SPEAKER_02

I mean, like, so because I'm a founder and entrepreneur, all of that stuff sounds really exciting and fun and stressful all at the same time. But you said twins, okay. And the twins for me really

Twins first — no shock but a lot to handle, and why coming first means you know no different

SPEAKER_02

hit home. My cousin had twins in December. I think I can't remember if I was telling you this, but she just had them, and I helped I'm like a I'm like a I'm like a real auntie. So I'm doing the okay, you can go and get your nails done and I'll watch the twins. Talk to me about twins, man.

SPEAKER_00

Yeah, twins are twice. Yeah, so like yeah, I don't know if your audience know, but it's worth actually them going to research. Actually, there's a place in Nigeria which actually got the highest rate of twins in the globe.

SPEAKER_02

Are you being serious?

SPEAKER_00

Um so we kind of had a quite a kind of you know, we're quite confident that we're gonna have twins for whatever reason because I'm half Nigerian, half Asian as well. Okay. So we've got twins on both sides of the family. It was happening. And in the immediate, yeah, we've got like two sets of twins on the Nigerian side. So when it happened, it wasn't like a shock shock. It was a shock, but it wasn't a shock. But what like the process?

SPEAKER_02

And no, but they're your first. The twins are the first?

SPEAKER_00

Yes, they are.

SPEAKER_02

There is something to be said with if you have the twins first, then you just never know any different. Exactly. Um, but I'm telling you, I I looked after the twins for three hours, and it was a barrage of burp, burp, feed, feed, burp, burp, change, change, cry. And then I don't I I was struggling, who do I pick up? Like it it's it's insane.

SPEAKER_00

No, it was a lot, yeah, in terms of but like, you know, obviously, you know, you're the professional about like parenting and kind of like skills, and for me, for us it was just staying, you know, really organized, right? And and having that that tribe around us as well, you know, parents, grandparents, and kind of like Google Calendar was like crucial just for planning stuff, like in between work, and I was lucky enough as well to have a good probation. I mean, a good not probation, a good parental leave, yeah.

SPEAKER_02

Do

Three months paternity leave at Google — full immersion and the lockdown bonus years

SPEAKER_02

you know what it sounded real like um what did you get out of jail, mate?

SPEAKER_00

Paternity, paternity leave, sorry, yeah, I couldn't whatever P it was. So, like, yeah, so like a lot of farmers in the UK don't have that. But I was working for Google at the time and kind of like I had a three month off. Oh, so like we were, you know, fully like hands-on forehands rather than just kind of like you know, all on the mother, and kind of like, you know, for the first three months, I was like fully yeah, trying to balance things.

SPEAKER_02

That's good. So talk to me about like how what Google the support then that sounds like they really support their parents.

SPEAKER_00

Yeah, I think um it's it's topical right now. I think you know, there's a few organizations that have been lobbying parliament uh about you know parental leave just generally, um, and how you know statutory is crazy, right? Taking two weeks off, I believe it is for fathers. Um, and some you know, some countries it's like a week or whatever, and in the US, I think it is something like that. But um in the UK, yeah, so like you know, global corporations like Google and Spotify, etc., they were more generous with with their parental leave. So I had three months, which was amazing. That is amazing, and it's an incentive as well to you know to go to work for that company, you know, if you are thinking of you know having children.

SPEAKER_02

Yeah, and I suppose as well, like it's nice to be able to think, okay, cool, I've got three months, I can really muck in with yeah, you know, and you get to see firsthand what actually happens in that house because it's crazy.

SPEAKER_00

Yeah, no, it's a lot, it's a lot, like it doesn't, yeah, that there's no work like outside corporate, nothing that compares to like what you have to do, like full appreciation for what mothers do, like just any any co-parents do it actually. It shouldn't be just be speaking about mothers. Um, and for me, that yeah, that that first three months was just so important, you never get it back. You never get it back. And I say that to other fathers and kind of like you know, prospective mothers, like out there, you never get those precious, you know, three to six year whatever it is.

SPEAKER_02

Yeah, you just don't, and then it's just over. Like, I remember when I think he's he must have been about two, and that's when the pandemic hit. So me and her dad just had shit loads of time at home with her, and like on in the moment, you're you're thinking, Oh my open the nurseries. But looking back now, it's like we've done so much stuff. Like we built her a Wendy house in the garden, we were doing films on the screen, like it was just so creative, and a time to really just there was nothing else to do, so you just was locked in with your family.

SPEAKER_00

Exactly. Yeah, 2020, yeah. My daughters turned free, similar to kind of like to my life. Yeah, and kind of yeah, just all of the memories and fun that we like more actually than you know, outside of COVID, right? Because you had so much time to do stuff, yeah. And we look at it back at that period now, and so many pictures between 2020 and 2021, just amazing. Yeah, no, you're you're so right.

SPEAKER_02

And you're just yeah, you're just in the belly of that euphoric parenting, which you just never we're probably never gonna get that.

SPEAKER_00

Yes, so that was yeah, one of the gifts of COVID, for sure, yeah. The parent piece, yeah. 100%, all those park trips and everything else.

SPEAKER_02

So, how do you um how do you juggle everything that you do? Because, you

Juggling everything — doing what you enjoy and picking your moments

SPEAKER_02

know, like you touched, you said everything you've done, and like it seemed like a sentence, but it's so broad. Like, how do you have time? How do you manage everything?

SPEAKER_00

Um, I'd say, like, first off, you know, our advice to people is obviously try and do what you enjoy, right? Like, that's crucial. And when you're doing what you enjoy, it's not really that. Do you know what I mean? Like, it's not effort, right? In terms of like a lot of what I do is kind of like um has synergies like between each of the different things. Like, for example, if I'm doing the podcast, I enjoy talking to you anyway about this, right? It's not work, it's not effort for me to come here today and and speak to you. Similar to kind of you know, working, you know, with startups and entrepreneurs and kind of like advising and that sort of stuff, like being in tech, it's all kind of like linked with within each other. So kind of um, but the question I do get is the question you're asking is kind of like juggling family life and then being at certain things. You gotta pick and choose, right? As you know, kind of like what you go to. I'm not running around anymore. We're in um Morgate, which is really near to Old Street, and I kind of think back to 2015, Old Street, Google for Startups, okay, three events a week, like so much going on in this area.

SPEAKER_02

You're saying yesterday every time.

SPEAKER_00

Whereas yeah, now it's kind of you know and online's helped as well, right? Virtual massively, yeah, compared to like running around and going to events constantly.

Who stays home when a kid is sick — splitting responsibilities with Jade

SPEAKER_02

Okay, so spanner question.

SPEAKER_00

Yeah.

SPEAKER_02

Hypothetically, one of the kids is sick, who's staying at home?

SPEAKER_00

Um It depends, it just depends really. So, like, um my partner Joy, she has to go into work, she's a dental practice manager. It's like she's uh doing like a real job where you have to be in prison, like with people. So, like, you know, there's been times where I've kind of like just stayed at home with Omari if he's been ill, or Ila or Dell's been kind of like ill. Um and kind of like, yeah, more so because I have that luxury of you know being remote. So with the girls, because they're eight now, they're self-sufficient, they're making food for themselves and all the things where I could just kind of like be on the laptop working. And we've yeah, we've done that in like we were probably ill in like December, I think I could pick back, and yeah, one of the girls was with me at home and it was fine. But when it's like Romari, then I probably would have to take a day off just because I'm at home, it doesn't make sense to yeah, for Jades to be taking that day off.

SPEAKER_02

No, it sounds like balance. I feel like if you research the stats, they it shows that women are more likely to stay at home than men overall. And like there is a thing where children generally want their mum. Like it's not, I don't feel like it is it's made up. Like kids, like when they're sick and stuff, they just kind of want their mum. But now we're we're faced with working women, women with careers. Sometimes women are chief income in the household, so it's like, well, I can't lose my salary today, it's gonna have to be you. Um, but I think that it's there's more of a spotlight being shone on it now, and it's not always just automatically just mum.

SPEAKER_00

Yeah, yeah, no, I definitely do see that within my network and like friends and family and stuff like that for what you're saying, like the you know, the chief income, you know, that shifted now, like in terms of that, yeah. In our kind of like base, it's kind of like, yeah, I'm full-time and five days a week live. Jade's like three days a week. So like to your point about that that balance is it's probably more on Jade to do kind of like some of the house stuff. And that just works for us, right? It's not our choice, and there might be time in the future where I might tell back and kind of like she might go, you know, yeah, and we figure it out.

SPEAKER_02

I think that's a beautiful thing about modern parenting.

SPEAKER_00

It's not it's not rigid anymore. It's not rigid, no.

SPEAKER_02

And I think that you know, men kind of get a hard task some of the time, like or you know, like, oh, they don't do anything and they go back to this stone age man must hunt. And it's like the men are doing bits, like my husband cooks, like we're we're sharing things because you can see it up close. It's impossible for one person to take the lion's share in the house and go to work at the same time.

SPEAKER_00

It's just impossible.

The generational shift — from dad home at 8pm to blocking off the school run

SPEAKER_00

I'll tell you the difference, though, is like my parents born in the 40s and 50s. If I told my dad that like I'm at home, look, he just doesn't understand what you're talking about. Like you're at home doing what? Like, even like now, still my mum understands that I work for a tech company, but like sometimes I'll be like, Yeah, I'm at home with I've just picked Hilo up from school, and I don't like what you're not working today, you got a day off. No, no, no, this is what I'm doing. I'm like that 3.15, like I block off my calendar between 3 and 3.30. I'm back on the court at 3.30, but I've just gone to collect them air fryer, put them straight on the plate. It's like it works, but she for her, in terms of like the role that my dad played, out, he'll just be gone from like 7 till like 8 p.m.

SPEAKER_02

Exactly.

SPEAKER_00

Normally after dinner, they might not see him till like Friday or Saturday or whatever. It's just yeah, the role changed. It's completely changed.

SPEAKER_02

It's funny because like when you talk about it like that, it's like it makes me think of my nan and granddad, and my my nan used to get so annoyed because every day he would come in and take his dinner out of the oven because should everything up, but he, as you said, he went out and he worked. Yeah, and he was always like somebody that would like champion, oh now you're an entrepreneur and he loved it. And I remember I used to do these t-shirts that used to say billionaire girls club, all like real female stuff. And one day he laughed, and I saw him laughing. My nan was wearing a t-shirt and he went, Oh, all that funny female stuff. And I was like, Oh wow. But the way he said it, and I was like, Oh, so that's what you really think. But you're championing me. But when Nanny had the t-shirt on, he was pretty much, oh no, not my wife, but it's true. Yeah, yeah. Very traditional, yeah, like my nan would done done everything at home. She worked as well, but she was just she was the caregiver. Yeah, and I feel like watching her, it did make me feel some kind of, yeah, I don't really want to do that. Like I it needs to be some 50-50.

SPEAKER_00

It's a lot, it's a lot, you know, like putting everything on that. Like there's the home, there's the working, there's the kind of kids, there's washing. Like, it's do you know what I mean? It's just a loaded up. And I think, yeah, like kind of like the modern aspect of like balancing things out, it just works for both.

SPEAKER_02

It does. And I feel like the well, I was talking to somebody about communication and the fact that some women don't explain what they want you to do and what they need, and they expect you to just kind of know. And then it gets to a point of the burnout and then the boiling point, and then all of a sudden there's a big massive and it's like, but I just did you just didn't say, and it's like, yeah, but I don't want to say, I want you to just know. It's invisible, you know, and I think it definitely boils out into a lot of modern relationships, but I feel like we're getting better.

SPEAKER_00

So, like to your point, yeah, like the question you asked me earlier on, like, how do I balance and juggle? I think that communication point is just crucial, like within it. Like, if I'm putting, like, I've just got an event invited just now in like you know, March. If Jade knows about that event and what I'm doing and where I'm going, it goes straight into Google Calendar. Whether I I might not go to it, whether she knows early on, we're in and kind of yeah, we're in. And like stuff that she's doing as well, it's kind of like communicating to me. It's kind of like okay, on this day, uh, you know, I want to do something. And I think that constant rhythm of communication is so important. Like, I don't spring things up last minute a lot of the time. Like, I minimize that as much as possible.

SPEAKER_02

That's maybe I need to

Communication as the glue — shared calendars and no last-minute surprises

SPEAKER_02

learn that a little bit.

SPEAKER_00

Yeah, it's hard though.

SPEAKER_02

Like every now, sometimes I'm like, oh yeah, by the way, tomorrow I am a movie home tool.

SPEAKER_00

Um, can you grab dinner for yeah, that that's when the argument spring up. No, those keep happening, like yeah.

SPEAKER_02

Yeah, and I feel like it depends on the industry that you're in as well, because I think that has a massive thing to do with it. Like being somebody, you know, I'm quite flexible like yourself. It's like working from home a bit, working from maybe David Lloyd, like you know, like I am wherever I am with my laptop working, and then the things that just kind of pop up, it's sometimes it's it's harder.

SPEAKER_00

Yeah, I would say it's diff more difficult. Like I know people that are, you know, in the arts and entertainment industry, and like there, it's kind of like you don't know what you're doing next week, right? Literally, honestly. As you as you know, right, in terms of your background, but kind of yeah, I've I I've got more of a rigid kind of like calendar and diary, and kind of like I know what I'm doing pretty much.

SPEAKER_02

So, would you say you guys work around the kids or do you make the kids work around you?

SPEAKER_00

I think I'd probably say both, you know. Like um, when I think about they've got their kids' clubs, they've got we know what time they're going to school, we know what time they're finishing school, and kind of like that's set in stone, right? In terms of that, then obviously we have to work around that to some aspect where I have to block my calendar and that's sort of. But then there's the reverse of that, making sure as parents, you should still, like my mum always said, like before I had kids, make sure you still live.

SPEAKER_02

Yeah, yeah. That's true. Do you know what I mean?

SPEAKER_00

Just don't drop your whole life for like for kids, kids will grow up and then kids will be alright. My mum never did not know rigid, and I grew up okay. Do you know what I mean? It was like she just made things work and happen and all that sort of stuff. So it's kind of we make sure that we're not always like at their beck and call, like in terms of you know, I think it helps for us though, I've got to admit, in terms of having that support network. Yeah, do you know what I mean? Like still being able to do what you want to do because you've got an auntie or you've got a grandmum, and this whole comes back to you know, the whole like I've got some friends that can like move country and all they don't have that at all. Do you know what I mean?

Moving back to North London for the village, and thoughts on the 11+ without the pressure

SPEAKER_00

It's just like gone. They doing carers and this person and that, like money and you know what I mean.

SPEAKER_02

Whereas the massive thought process is that we're going out, but then we have to think about paying for somebody to come and watch the kids, and it's a lot.

SPEAKER_00

Uh yeah, I don't never want that situation to be honest. I want my children being with ideally family members as well.

SPEAKER_02

No, and it's true, and it and also those family moments are so important growing up, like the kids like when they get older and it's like they just have bonds with their family, like it's yeah, it's yeah, literally, yeah.

SPEAKER_00

We've just moved back up to North London for that very reason to be closer to family.

SPEAKER_02

It really does make a difference. Yeah, um, so talk to me about so your girls are eight going on nine, yeah. So that's year four. Four, yeah, yeah. Um, what are your thoughts on like the 11 plus and all of the grammar schools and the tests and the things like that when it comes to education? What where are you at?

SPEAKER_00

We're both like state school educated. Um I don't believe in that whole kind of you have to go to private school, you have to go to this grammar school, like putting piling on pressure on children. Yeah. Um, if your children academically, you know, excelling, definitely provide them that that foundation and basis to continue that, right, in terms of that, but we're not putting that kind of pressure on. I went to a state school, did okay, was kind of tapped in. You know, it depends where you land, right, in terms of the school that you go to, as you know, um, kind of enjoy, you know, education and schooling, but you know, you can run into a good teacher, you can run into a bad teacher, you can run into books. Good gang or bad gangs of stuff that goes on, and kind of like, yeah, for me and the girls, like, you know, they're just went into state school and see how they go and and then kind of like just pushing them more to kind of like areas that they're kind of like more inclined to enjoy in, right? So like Eyle's more into arts and drama and that kind of stuff, currently right now, kind of like leaning and English as well, whereas Adele's kind of like a bit more mathematical and scientific, so it's it's nice to watch their what they love, you know, see what they're actually into.

SPEAKER_02

Um, I was doing some research about the 11 plus, someone mentioned it to me and said, Oh, you should think about that for your daughter. And when I researched it, it's not as academic as they make out. A lot of, yeah, a lot of it is about reasoning, um, articulation. Okay. Um, and then again, it's like looking at your child and seeing where they fit and how that could just actually give them a better chance in life, not just the 11 plus, if that makes sense. So some of the stuff was like, oh, okay, it's about like when your child reads a book, certain questions to ask them, which will enable them to have a better chance at having an adult conversation, as opposed to just letting your child read a book, which I thought was quite interesting because the 11 plus just sounds scary when you look at all the reports online, it's like parents are stressed out, kids are losing their minds, and it's like, well, actually, it's not that deep. All it is is a little bit of tweaking and making sure that you give your child maybe a choice that they might not have. Do you know what I mean?

SPEAKER_00

I know what you mean, yeah. And like, I think there was just way too much pressure on like SATs and GCSEs like back in the day. It was just too much. Do you know? I don't want them to be down like that. Of course, I've got I've got my red book. It's somewhere in my mum's house. You never used it?

SPEAKER_02

They told me, I'll need that for every job interview. Uh my first time. I remember taking it.

SPEAKER_00

I did take it out though. I remember early days. Did you? Yeah, yeah, yeah. Early. We're talking about early days, like took it out. And then after that, like, no.

SPEAKER_02

Yeah, but even my GCSEs, it's like. What you're doing with it, how you know I don't think no one ever asked me ever. And I worked so hard, like, to get my little results, and then it's like, what did you get?

SPEAKER_00

There's yeah, there's way too much. Like, we're not piling that kind of pressure on the kids, and especially like where you know, things are different now. Like, the most, you know, a lot of the people I work with like excel in their careers, not all of them are degree educated as well. That's another thing. I went through to university and I enjoyed the experience and all the rest of it. But did was university um critical for the work that I'm doing now? It wasn't, unfortunately.

SPEAKER_02

Yeah, I know I hear you. And I feel like even like now my daughter's learning the times tables and she's they're doing this big thing, oh, they've got to do they do it in, they might do it in your door school. There's a it comes to a certain time in year four where they do this massive big um times table test where they test. But it's like, are they really gonna need that? Like, like the pressure that they're under to really learn to recite these sums off the top of their head, it's insane.

SPEAKER_00

I do, I do like the foundation as mathematics though, just like throughout life. I think that's really, really important. And they're doing like you know, that gamification stuff online now, currently with mathletics, if you've got that, and I think that's really good. When I think seeing them accelerate, you choosing that yeah, mathletics and how they're quickly picking up their timetable, I think it's definitely beneficial.

SPEAKER_02

It is, I just feel like there is a bit of pressure though.

SPEAKER_00

Yeah, the pressure, we're not we're not. My dog came up like the eights, mummy got the eights, that's important. And getting all nervous before the day and all that, and you're thinking about it on a weekend.

SPEAKER_02

I'm saying just relax, you're gonna do what you're gonna do. Try all we want you to do, yeah. Try your best. Yeah, that is it, everything else is anything else because it is like they're in year four.

SPEAKER_00

I agree, I agree.

SPEAKER_02

Like, I'm like, guys, and we're also as well, this pressure for me because she's saying a new testament, and I'm like, wait, wait, wait, wait, wait, wait, because I need to listen. I'm like, where are the answers? Because I don't know what, I don't even know the answers. And you know, and with just you know, AI and everything, there's just so much out there. It's like what like what is what are the things that you're pushing your children to learn outside of the

Dinner table conversations — giving kids exposure to work and business early

SPEAKER_02

curriculum?

SPEAKER_00

Yeah, so like I think the big thing we speak about a lot of the time in like Afro-Caribbean communities is the conversations at home, like around the dinner table. For me, that foundational kind of what did I do at work today? What did Jay do at work today, and kind of like how has their day been? Those conversations that speak about, you know, they start asking me about business. Like the other day I was just driving along and she was like, Oh, like that presentation you did, like she really engaged in. And I think that those basic conversations about business and life, I never grew up with. Yes. Because my mum was very busy doing three, four jobs, whatever it was per week. Coming home, it was just the basics, dinner, TV, bit at home. Keeping us alive. Go to sleep, do it again, rinse and repeat. And like when I look at some of my other kind of like um students that I kind of like went to school with, they're you know, their parents might have been a doctor or like a nurse or whatever it might be, and a lawyer, whatever. And that dinner table foundation for me is so important.

SPEAKER_02

Yeah, and it's funny that you say that because if you research the 11 plus, yeah, that is one of the that is one of the fundamentals. Yeah. It's one of the fundamentals. And as you're saying, it's like it's not something like we I didn't even have a dinner table in my house. We've we had the TV and we sat on the couch. Yeah, so it's like us sitting down now and we're all talking and engaging, you're right. It's we're doing things differently and probably not even realizing how impactful that they're actually going to be.

SPEAKER_00

1,000%. And I can see the how impactful it is because the conversations that they're having with me and the things that they're asking me, and I'm like having to think about some things.

SPEAKER_03

Yeah, it's challenging.

SPEAKER_00

I was not asking those questions at their age, there's no way eight and nine, for sure. So, like, yeah, I think that that in house kind of like just organic, no pressure. Let's just talk about different industries and different things that we're doing. And and they've come to company like they've been in the company as well. Like, they've been to Spotify, they've been to Google, they've been in the places and they feel. So, like, you know, when it comes to doing interviews, then they won't be scared for those environments. Whereas, when's the first time I went to an office? Um trying Think, do you know what I mean? When I was young, no, it's true. I think the first time I went was my mid 20s, maybe. Really? Yeah, maybe. Yeah, because I was doing like retail and I was kind of like doing IT support, but like a real kind of like corporate environment, probably like, yeah, like 24, 23, 23.

SPEAKER_02

And also, you think about it as well, it's like we just didn't see us in those places. Yeah, we went to the city. So it was extra nerve-wracking. Like I feel like our children will walk into these spaces and be comfortable. They're like, Yeah, because don't it's just it's very, very normal for you, which is beautiful.

SPEAKER_00

Yeah, exactly. I think that's a massive difference.

SPEAKER_02

It is, and and and I really I feel like one of the things I really love, and even like hearing you talk about how you're raising your children, is understanding the opportunities that they're gonna have, yeah. Um, in terms of just a phone call. Yeah. Do you know what I mean? It's like even when I came to you and we was at the Spotify and I went home and I was like, oh, guess where I was today, Kizzy? And I explained it. She's like, oh wow, that's amazing. It's like to know that maybe at some stage I could be like, oh, could you could I bring her in? Just could I bring it? It's like these are opportunities we didn't have when we were.

SPEAKER_00

Breaking down them barriers. Like I never, yeah, I never forget, like, you know, going to the city. I think it was like for a TFL thing post-uni, and it was just like so overbearing, do you know what I mean? It was somewhere in the city of London. I just remember going in there and it was just like suits, do you know what I mean? These kind of people that I'd never interacted with. And kind of even though I was qualified to do the role, I never got it just because I couldn't communicate, do you know what I mean? Probably in that environment, right? We weren't in them environments, so it took a lot, yeah, a bit more time. So I think, yeah, just exposing your children to as much, you know, different environments as possible, I think is definitely beneficial.

SPEAKER_02

Yeah, no, definitely. It sounds, yeah, just even everything I'm saying, it's like it's very, it's just nice to hear the change that has already been made.

SPEAKER_00

Yes.

SPEAKER_02

You know, I think a lot of the time people talk about, oh, we need to change it. It's like, no, but we've this we've changing already.

SPEAKER_00

1,000% is a massive shift and generational change. Yeah. When even when I think of like the generation after us, like the Gen Z lot, how like they're just so entrepreneurial, they're just like breaking down barriers, like anything's possible to

Cash still king — the vintage page hustle and teaching kids to handle real money

SPEAKER_00

them.

SPEAKER_02

They're doing millionaire things overnight. I was um, so my daughter really wants a dog. She would talk about she's the only child in it. So she's like, dog, dog, dog, dog, dog. For the last three years, she's wanted a dog. Yeah. So to get off my back, I said, okay, right, listen, you set up your own vintage page and you make a thousand pounds by the end of the year, and we'll talk about getting a dog because then I'll show it will show me that you can generate income, blah, blah, blah. Imagine I'm thinking, she ain't gonna do that. Well, she's made 16 pounds already, and she's using Chat GPT to write her titles and her descriptions. And I'm looking at a child, make profit. It's like it's anybody's game. Yeah, it is anybody's game right now, and who better than to for us to be able to watch our children do groundbreaking things and be like, wow, oh my gosh, we we're like, we're a part of that.

SPEAKER_00

You know, one thing I was thinking about on that topic, though, is like discussion we have is the value of money.

unknown

Okay.

SPEAKER_00

Now, I don't think that that generation to counter argument that that they have the same value that we had, because we were going into shops with 50p, 75p, £1, £1.50, whatever it was, we were given that physical um fiat currency, and we were going physically into the corner shop, whereas they're not doing it that now.

SPEAKER_02

But I think do you not feel like that is down to what you said earlier on and what you do with your child in your household? Because my daughter has a purse and she has cash in there, and she also has a Monzo car. And when we go out, if you don't bring your purse and your money, you're not, you're not no, and I watch she has to spend her own physical money. And like we'll go out and like I've got a friend of mine, we went out with his son, and now we went like just one of those soft play things. And I said, Go and buy, go and buy Lenny ice cream. Yeah, and she was like, Oh god, I was like, No, it's your friend, like you know, like to spend your money, but you can see the difference that it makes when you watch them hand over their cash. Yeah, and there's a generation, as you said, they're not doing that, they're not doing that. It's swipe, swipe, blonde, blonde, and they're not even understanding, like like people are spending 200 pounds on dinners these days, like it's normal.

SPEAKER_00

Oh no, you go to any of the nice restaurants, like the younger demo, they're just in there. It's insane. Yeah, yeah, yeah.

SPEAKER_02

And I don't want to feel like an old auntie, yeah, but like, where do you expect this young man at 17 to find 300 pounds to take you out?

SPEAKER_00

It's it's crazy. They're there, they're there for sure. I just yeah, it's just that that value of money there, I think it's being lost just generationally. Like, I I totally agree with your approach in terms of like giving them that, but then I think every now and again we just don't have like the do you know what I mean? The the physical coins, like a lot of the time. So they've got the card and it's just boom. It's just swiping, not even thinking about it. So every now and again, I'm like, how do you feel how much you think that is? How much do you think that is, and all the all the things, but what's £20 to them now?

SPEAKER_02

No, I'm telling you, but I think maybe like as well, for me, I was I think I've been slightly obsessed with the money trade. So since she was really little, there's been so and maybe yeah, and now I feel like oh, did I do it a bit too much? Because she's very like it was Christmas, and I'm like, okay, what are you getting your dad for Christmas? She wanted to get him a blue Porsche, uh, the the toy little blue Porsche. So I've said, okay, cool, da-da-da-da, get your money. I've had a look and I've gone to buy it. I said, Pass your card detail. So we're on Amazon and I'm putting it in. And then I said, that's £30. And she went, Oh, can we look somewhere else to get what I said? Oh, I've already ordered it now. I said I've already ordered it now, but she's very conscious. Yeah, but again, I sometimes I thought, like, have I overdone it? Because I am very and that's probably just with my own background.

SPEAKER_00

I'd rather do the overdoing it to know that she knows what that money is and she's not getting in debts and that in the future. Do you know what I mean?

SPEAKER_02

Don't let's let's not mess about it. Um I think that's just one of my passions, like trying to create environments for children to really understand about cash because cash is king.

SPEAKER_00

Cash is 100% king, and it stays throughout your yeah throughout your life, regardless of what comes in in the future.

SPEAKER_02

Exactly. And it doesn't matter how much you have, yeah, just learn how to manage what you've got to do.

SPEAKER_00

The basics like your video example, you know, buying for one pound, selling for two, like that. I was in a market store in Camden Town, grew up in a market store with my mum, and kind of like that gave me my foundation. Back to education now, versus real life example. I was in a market store, started hustling, working for other stall holders, like when my mum weren't there and all that sort of stuff. I love that. And I loved it all. Do you know what I mean?

SPEAKER_02

Yeah, so but you had entrepreneurial spirit. Yeah, yeah, from early doors. So, do you think entrepreneurialism can be taught, or is it something that you just have?

SPEAKER_00

I think it can be taught, yeah, for sure. Um, I just think like things have changed now, right? So, like if you're talking about entrepreneur like in the tech sector, right, that can be you know, can be taught, right? But I think some people have got that innate drive to kind of like hunger and kind of like continue kind of like doing what they need to do through persevering and kind of like going on and on. But some people, do you know what I mean? It's just not within the it's fine.

SPEAKER_02

But I think that I feel like entrepreneurs just need to be that like a bit delusional.

SPEAKER_00

Yeah, yeah, I do.

SPEAKER_02

You know, you need that that fundamental, yeah, no, I'm gonna do it. And everyone looks at you like, yeah, you're crazy.

SPEAKER_00

Yeah, but you're gonna persevere and you're gonna regardless of it.

SPEAKER_02

Like does the entrepreneurial thing, I feel like throughout my life, I I've definitely have been met with the oh you still oh you still, you know, like and it's like people are waiting, they don't realize that sometimes the success as an entrepreneur is the middle. It's not actually the shiny bit in the end because you get to your goal and then you're like, oh well am I gonna launch now? You know, yeah, like it is the the middle is sometimes the toughest bit, but the most amazing bit all at the same time.

SPEAKER_00

Breaking down the hurdles and everything, yeah, yeah, for sure.

Kizzy's Question — Sunday parks, bike rides and the basics that stick

SPEAKER_02

So okay, well, um Kizzy, as you know, I've always talked about my daughter. She has asked me to ask all the guests a question. Yeah. So I have a question from Kizzy, and her question is what is your most favourite thing to do? And I feel like this is shade towards me, just say it. But she wants to know what is your favourite thing to do with your children?

SPEAKER_00

I love children's questions, you know. They always get you, you know, like every girl's asking, oh, it's like, well, I have to think about this. When she said that. Rather than just like some complex work question, I could just answer it straight away. Yeah. Now, the favourite thing to do with them, you know, it's the basics, you know, like we've moved to a new area now, and like we were just, yeah, driving like on Sunday, kind of like going to the parks and thinking about where all the new kind of like we're near Trent Park, so kind of like there's a go ape there, and kind of thinking about all the new kind of like routes that we can take, do you know what I mean? In terms of bike rides, in terms of skating around and all that kind of stuff. I think a basic, yeah, kind of like Sunday afternoon, morning, going to the park, then kind of like getting sent to eat and something like that, or come back home and cook. Like for me, that is like super basic, but I enjoy that kind of stuff.

SPEAKER_02

And I think it's enriching as well because when you have children that are asking questions and they're interested in your life, it really, I don't know, it gives you a certain bit of validation.

SPEAKER_00

Yeah, yeah, and those are the precious time.

SPEAKER_02

It's fantastic.

SPEAKER_00

When you get the validations of things, yeah, that they they remind you of, yeah, but those kind of like basic periods of times, you remember them so much more. Do you know what I mean? What you're

Advice for the young parent trying to build something on the side

SPEAKER_00

doing.

SPEAKER_02

Um, so what advice would you give to like say the young parent that is like they're emerging, they've probably got a full-time job, but they really want to start their own thing, but they have responsibilities. Like, what is your advice to the person who is standing in those shoes?

SPEAKER_00

It's interesting now, like for like the conversation you said young parent as well. What do we consider young parent now? So, like, and the reason why I say this is because generationally, we're young. My mum had the first like child in our family, like probably about 17, 18.

SPEAKER_03

Okay.

SPEAKER_00

And I think things are just getting older now progressively, right? People want to establish their careers, they want to see the world, like people just traveling and all the rest of it.

SPEAKER_02

Okay, well, I'll tell you when I mean young, okay? I went to the gym. This is my definition of young, and I learned this a couple of weeks ago. So me and Kizzy do a class together. I was called Blaze, it's like a mummy door class. Oh, nice. The instructor does it, and we're all in there. So they make it a bit kid friendly. And the guy, he looked quite young, but in my head, I'm thinking we're the same age, we definitely weren't the same age, Richard. But I'm thinking we're a similar age. And he's looked to my daughter and he said, Um, if you was gonna make a phone call. No, he said, What would you what does this mean?

SPEAKER_01

Yeah.

SPEAKER_02

And she looked him dead in the eye, like, I don't know.

SPEAKER_01

Oh, really? Oh wow.

SPEAKER_02

He said, he said, so what would you do when you make a phone call? She went like this. Oh, well, different. And then I said to him, So how would you make the call then? He started laughing, but he was born in the year 2000. So for me, that feels that's yeah, young. 2000 feels young. Yeah, it is young. You know, so it's like 2000, I'm talking like 20s, okay, okay. But maybe late 20s.

SPEAKER_00

Yeah, I don't know that many people that are having like kids sub-25 anymore. Do you know what I mean? Like this side of them.

SPEAKER_02

I know they are out there in terms of like, but yeah, in terms of But even 30, I mean, you know, it's just like the idea of having a responsibility as a mouth to feed on top of a full-time job, on top of a partner, and then you've got this idea that you really want to run towards.

SPEAKER_00

Yeah. Yeah, so like, yeah, so you know, my nephews, for example, they had late, late 20s, they had their kids. If they were like a bit earlier, like I'd probably, you know, establish a solid base and foundation for sure. Like, you know, you can't plan for everything, right? Like, you know, if you're with a loving and partner and you're kind of like, you know, you want to have a child or whatever, things are gonna happen. You work things out as well. This is another thing. Like, nothing's perfect. You everyone works stuff out. I thought when I think about like my parents and the consequence that you know, that sorry, the situation in which they had kids, completely different. Yeah, no kind of like steady income coming in, it just made it work, right? Do you know what I mean? Some of those things. But obviously, the ideal scenario would be a kind of like solid foundation between yourself and your partner. Um, if you can, do you know what I mean? Have a solid like place where you you you both coexist and can like live in, and then back to the tribe again. I think I've said this wordy, but I'm gonna kind of like push it again. Is the most important thing when you've got children is to make sure you've got that support network for me. It's not you know to be all and end all, obviously, you can still make things work, but it just makes your life so much easier in terms of continuing to have your own personal life as well, just having that, yeah, kind of like any level of support. And even if it's not family, it might be friends or it might be, you know, other people that have got no kids who in that same, you know, yeah, that area as well. I think it's just so important. Like isolation is tough when you're a parent.

SPEAKER_02

Yeah, most definitely. And I also think as well, like there's something that like very rarely gets discussed about just you, like your partner time, like in your relationship.

SPEAKER_00

Yeah, your own, yeah.

SPEAKER_02

It's like you were you were two and you was taking over the world, and then all of a sudden you're a gang. And it's like I just want to be, can I just I just want to be with you? Yeah, like and I love you guys, but I just need that, you know, that time, and I think that's where the community is so important because without that, that one-on-one time, you just yeah, you hardly have to do that.

SPEAKER_00

And that was the whole yeah point I made earlier on about still trying to be yourselves, right? You were a couple before the child came, and if you don't have that couple time anymore, like what happens?

SPEAKER_02

Yeah, you'll just start growing up. But do you feel like you have three wives then? Because my husband would say my husband says all the time. He's like, she's so much like you. I feel like I've got two wives, she's always got a foot on my neck, you know. Like I was adding your shoes and you've left your shoes, darling.

SPEAKER_01

I feel the foot on his neck, yeah.

SPEAKER_02

I'm like, don't I talk to him like I'll tell you about his shoes, we're just starting problems, man.

SPEAKER_00

Having a daughter, yeah, it's a different level of accountability for sure. They will not let up at all. They'll look at my clothes before going out, they'll be like, what's your hair looking like that? Whatever it is, they'll just say it and they don't care. They don't care. There's no, yeah, you've got to really, and you mature, do you know what I mean? A lot as well when you should have had children and kind of like you're thinking about your purpose and kind of like what you're doing next. And if you bring

Why the minutes count more as a parent, and the bias female founders face

SPEAKER_00

that back into like the business sense, it amplifies yourself as well. So that's another thing, yeah. Like you asked me earlier on about like how do I juggle things in terms of time. I'm probably doing more now than before when I had kids. Yeah, yeah. Like in terms of my output and productivity because you make it work.

SPEAKER_02

Yeah, and each, and I feel like as well, when you're a parent, the hours count. Yeah, not the hours, the minutes. The minutes, the minutes count. So you I would I could be up at 4 55 and what I've done before 6 a.m., God knows what how why was I not doing this when I was 25?

SPEAKER_00

I'm sure if I mapped it out, my productivity like that, yeah, 35 plus compared to like sub-30 is completely different.

SPEAKER_02

You just utilize you you utilize your time way better.

SPEAKER_00

100%.

SPEAKER_02

Like I was I was talking to a friend of mine, a producer, and this is when he didn't have kids, and I and you know when people don't have kids, you can't say the thing like they don't, you just don't say it, but you know you're like and then he had his son, he's must be one now, and I just see I've seen his whole thing just manoeuvre differently. Um like you just don't realise how you can run toward it in a more articulate way because your priorities have just shifted. Yeah, and it just it can make you it can make you a better entrepreneur or a better employee. Like it just it the product, as you said, I think the key word is is the productivity. Yes because you're not realizing what you can get done in the time that's needed.

SPEAKER_00

Yeah, and I think, yeah, that's kind of like why probably, you know, some of these companies like tech companies do value kind of you know the paternity leaves and the maternity leaves, they offer that because they understand like having children, it doesn't mean you're gonna be, do you know what I mean, a less of an employee?

SPEAKER_02

It's like a blessing and a curse at the same time because sometimes people do see it and they see the value in it, and then other times, especially as a mum, like because I'm a founder, it's like I kind of feel the you're unreliable though, because you are a mum at the same time. And it's like, no, but why are we looking at that? Why are you not looking at look what I've done on top of it? Like, does not not show you that it can be done, and it means that there's something amazing happening over there, and let's share that and multiply it instead of saying, Well, now you're unreliable because your kid could have diarrhea, and then you're you're saying you can't come to the meeting. It's like it's crazy.

SPEAKER_00

Oh, yeah, but yeah, a lot, yeah. I've been in a lot of forums of female founders, like having that conversation. There's a whole conversation that needs to be unpacked about that kind of like bias towards you know, and there's you know, some talk about you know, some VCs asking, you know, found female founders if they have if they have children and that kind of stuff, which is crazy. Like that kind of stigma, like that definitely needs to be removed and go away. But then it comes about you know the founding team as well. Like for me, a lot of the female founders that I know about there, they're great at you know what I mean, founding teams, yes, and kind of like delegating tasks and managing and that sort of stuff, much better than kind of like the male founders that are because it's like the houses, you're overseeing all of the moving parts with one eye. Organization is different, yeah.

SPEAKER_02

Because remember, one eye's here and then the other side's here looking at the kids.

SPEAKER_00

The the chief yeah, jugglers for sure, 100%. Yeah, that's a superpower that yeah needs to be spoken

The invisible load for dads — the silent pressure to provide, and why every parent needs an outlet

SPEAKER_00

about.

SPEAKER_02

Yeah, and I think parents have that in general, like parents. And I feel like there's this invisible load conversation everybody's having on online at the moment. Um, but dad has his own version of the invisible load, which I think sometimes is undervalued and underplayed because being the man of the house comes with a silent responsibility of I need to lead, I need to, yeah, I need to provide, I want to be chief income, I want to do all the things that perhaps, you know, have wasn't done before, or just I just want to amplify and do it better. And sometimes that's not necessarily a conversation men want to have with their woman because it might be like, I don't want to scare her into thinking I ain't got this because I have got this, but you know, so as much as there's an invisible load for women, I do feel like that men have their own version that generally is just you know it's not really spoken about.

SPEAKER_00

Yeah, yeah, no, totally, yeah. And I think you know, there's a lot more kind of like men and dad groups that kind of like exist now, and a lot of this conversation would just would never have been had like years gone by. You just do it, right? And you've got to carry on. But yeah, I think like that, you know, that that fear of kind of like that risk of imploding is very real, like for sure, and like mental breakdown and kind of you know, all the sorts of negative things or bad things, I should say, that that kind of happen as a result of not having the outlet to speak about that and let it out because you're seen as being kind of like weak or not masculine. Yeah, yeah, for sure. Um, but yeah, that invisible load, yeah, like I you know, I feel that. Um, but then again, I counter to that, I I kind of like enjoy that, you know, that level of responsibility and drive and kind of like being able to produce a a level of output as well, you know.

SPEAKER_02

Yeah, and I I think like like if it works for you and you can use it um positively, then it's amazing.

SPEAKER_00

But it you know, there's drains like throughout the year when I think about you know, especially being in our climate here in the UK, it gets tough.

SPEAKER_03

The toughest climate.

SPEAKER_00

End of November, early December last year. I was just like, what am I doing? So yeah, like this is too much. Do you know what I mean? So you need that again, that outlet, and the outlet, you know, the network helps, like the you know, the tribe, like as we've spoken about, but yeah, sometimes you know, it might just be booking the holiday or whatever it is. But yeah, you're kind of you know, your energy levels, you can't be up here all the time. There's no way.

SPEAKER_02

And do you know what? It's like I'm glad that you even said that about like being you can't be up here all the time. And I feel like as a parent, and that's something that you'll probably deal with daily with your children without even realizing it, because you're always saying it's like it's not gonna be good all the time, babes. You know, like when you the kids have a good day, they have a bad day, and it's like, yeah, but this is life, it and you have to put your armor on and know that some days great, some days not so great. And if it was great all the time, the day that it was bad, you would not know how to cope with it. So just it's okay. And I think I find that probably like the toughest thing sometimes, because then I'm like, I don't know if I go too hard, if that makes sense. You know, it's like you've fallen down, get out of here, all right. Do you know what I mean? That uh, but a mum, I want to hug. Okay, all right, come on, come on. It's the balance of that is really, really tough. How do you find that being like a father of two girls? Obviously, being a son as well.

SPEAKER_00

Well, yeah, kind of it is it's tough, man. Like, do you know what I mean? Your energy levels, like, you just gotta make sure, like, back see speaking back to that young parent that you're talking about, making sure you've got an outlet to do the good things that give you energy again. I get a lot of energy from the kids, like I'm sure you do, but then you still need that other outlet, whether it might just be going to the football match.

SPEAKER_03

Yeah, yeah.

SPEAKER_00

Do you know what I mean? Like, no one like without them doing you that once-a week or once-a-month thing, whatever it is, whatever it might be. You might skydive, I don't know, whatever crazy thing that that person gets their endorphins for. For me, it's kind of like gym, okay, like you know, getting that kind of like level of kind of like um endorphins again, kind of like, you know, that energy. It might be going to the football, it might just watching the Arsenal match, you know what I mean? I think that's my outlet for sure, definitely. Yeah, definitely. Make sure I carve those out. Like you mentioned you go to the, you know, your your gym class and that kind of stuff. Whereas if you're just constantly in the trenches, what's gonna happen? You're just digging deeper and deeper and deeper and deeper. Either parent needs the outlet for sure. And you need to, whether it's the male, enabling, do you know what I mean, um the woman to kind of like have her outlet and go off. And then that's like my my good like my my my time with the kids, you know what I mean? And that's like I love like you know, some like Saturday it was just me, the girls, and and and Ramari, like the boy, like together, and the Jade was on her own, you know what I mean? So if you can carve that space young parent for each other, it's so beneficial. Even if it's two hours a week, man, or one hour, it's amazing.

SPEAKER_02

No, I totally agree, and I think that it's um it's underrated. Like, people don't really understand how powerful, like just like getting up, going to the shop on your own. On your own, yeah. Like uh I'll be in the car, yeah, playing some gigs, yeah, my channel.

SPEAKER_01

It's very loud. Yeah, yeah, I'm I'm bending the butcher, like some hard hip-hop or just flagging it out normal circular, yeah, yeah, just enjoying, yeah.

Wrap-up — where to find Richard"

SPEAKER_02

Then listen, Richard, I could talk to you. I love our chats all day, honestly. Like, I am so like in awe of everything that you're doing, um, the way that you're raising your children, the support that you offer to your partner, like the stories of just listening to how your parents raised you and just the differences, but the amazing differences, and you know, it just really warms me to know that there are amazing young black professionals that are raising children who are gonna go grow up and do amazing things, and they just have you in their corner, you know. Um, so anything that you need, anything that your daughters ever need, honestly, I've got you. Um, but yeah, it's been amazing talking to you today.

SPEAKER_00

No, I appreciate you. It's been great at being on.

SPEAKER_02

Yeah, listen. Well, I'm good to get you back on another time. Honestly, it's gone too far. Um, but yeah, this is the parent playbook, and I was just joined by the amazing Richard, who just dropped so many gems. Um, yeah, I'm gonna put all his information in the, you know, we do what we do, um, and you can follow. Um, and yeah, and I hope you enjoyed it and took away some food for thought. The parent playable.

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