Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
06: Putting out fires as founders and all things grit with Carrie Sporer
If we weren’t putting out fires in our businesses what would even be the fun in being a founder, right? Today I have the very talented Carrie Sporer from Swair who has created the Lulu Lemon of hair products on the market right now, but it hasn’t always been rosy and her team has seen their struggles. Today, we're going to talk about something that happened to her that honestly made my jaw drop.
Her first major fire was during her launch phase, where three weeks before launch they had to recall a majority of her products causing a full-blown panic, but that isn’t where she threw in the towel and quit. Carrie and her partner Meredith Krill bounced back and were even featured on Good Morning America, Allure, Vogue and more.
So this episode is for you if something has ever happened to you that's just absolutely devastating when you are on the precipice of something amazing, you are going to relate absolutely to Carrie’s story. So that's why we're going to be focusing today on grit and what to do when things don't go your way.
To Connect with Carrie:
SWAIR
LinkedIn
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
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