Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Episodes
44 episodes
41: I went to 25+ events… Here’s what actually made me money
Ready to scale your business in the right room? Grab your expo ticket or secure your boo...
40: If you’re not the obvious choice yet (it’s your positioning)
In this episode, I’m breaking down one of the most overused (and honestly misunderstood) words in online business: positioning.Because if you want to scale your business, refine your messaging, strengthen your brand voice, and ...
39: I roasted 55 Instagram bios and here’s why yours isn’t converting
👉 Join Unicorn Messaging and put your messaging into a category of one✨This weekend at SXSW, I roasted 55 Instagram bios, and if you’re wondering why, m...
38: If you think your business is too profound for words…this episode is for you
Today’s episode is for the woman who knows she has a deep purpose on this earth… but the second someone asks, “What do you do?” or “Who do you help?” or “Who’s your ideal client?” she goes completely silent.Not because she has an ego. No...
37: Year of the Fire Horse: My best & worst business decisions of 2025
Put yourself in a category of one. Join my private Unicorn Messaging Membership: Join HereHappy year of the fire horse, everybody. As a fun way to kick of...
36: Roasting Hinge Date Profiles: Is it a red flag or just bad messaging?
Crack open the red wine, put on your Fenty red lipstick, and whip out your hinge, because today we have a Valentines special episode. Toady, I am gonna be joining my friend Bekah Slider, and we are going to roast som...
35: The 3 biggest reasons your offer isn’t selling ( even though it’s magic)
Find Your Brand Messaging Superpower: Take the QuizWhat if I told you that it's not your offer, it's your messaging. You're looking at ...
34: Let’s be honest… your brand voice could use a glow-up
If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help.Today we’re digging into the space where your messaging stops sounding “n...
33: How to make your one-liner so good they close competitor tabs
What is a business one-liner? If the phrase alone makes you break out in a weird, panicky cold sweat because the idea of summing up your whole business in one sentence feels like emotional terrorism… y...
32: Attracting “crisis mode” clients, but you're not a ER doctor? Let's fix that.
If your DMs are filled with people asking you to "fix their entire life", let's talk. Because unless your goal is to be a psychologist you don't need to be attracting clients in "crisis mode."Here is what you maybe seeing..&n...
31: Stop being the best kept secret in your industry. Let's ILLUMINATE your brand.
You’re the best in your industry, but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while y...
30: If your copy’s clever, but no one gets it (this one’s for you)
You want to create something that's never been created before. You want to be that person who's doing something no one’s ever dared to do. You're creating programs that intersect things people say don’t belong together. You're creating products...
29: How I scaled to $30k months in my business.. being bad at sales
You are not Shelby Sapp. You cannot show up with your workout set, your energy drink, and close people within two minutes on a call because you can hold frame. You have the confidence, and you have whatever secret sauce she is secreting. And th...
28: You can sell anything-so why isn’t your messaging selling?
If you’ve ever been told, “I don’t care what you’re selling—I want it,” this episode is for you. You already know how to move people. Now let’s talk about turning that natural spark into superfans who buy everythin...
27: How to get out of the Bestie Zone and into the Buyer Zone in your messaging
Who else is tired of getting friend-zoned in business?People see your brand, they love your vibe, they eat up your content—but they’re not hiring you. They feel seen, but not moved. They’re not fully confident that your b...
26: Copy or Content? How to know which one your business actually needs
Today I’m excited to dig into this episode with you guys, because I think there are so many misconceptions about what a content writer is versus what a copywriter is. And by not knowing the difference between the two, you coul...
25: Storytime: The time my messaging got absolutely roasted in a room full of 80 people
I was roasted in a room full of 80 people for using the word "cracked open" to describe the result of my highest-ticket offer.Today, we're diving into a little story time, because something happened to me at a conference that wa...
24: 12 messaging essentials to create a brand that sells itself
Why aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging.Today we will unearth the...
23: Why your messaging isn’t converting (even though your offer is fire)
If your marketing messaging is underselling your brilliance, frankly I am mad at you and this episode is your intervention.IN THIS EPISODE, WE GET INTO: Why your offer might be the best kept secret—and ho...
22: Standing out in 2025 with your messaging is EASIER than ever
How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same?It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the att...
21: The no-shame crash course into messaging strategy
Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging. Today we're getting into a one-on-one level course for ...
19: How to position multiple offers so they 'play together' instead of compete
Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath- because this is my speciality. Today we have a client on Kristina Bleiler from
18: How to create luxury brand messaging AND keep your brand personality
Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?In today's episode I am doing a copy roast and walking you through a real-time m...
