Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Episodes
22 episodes
19: [HELP ME] How to position multiple offers so they 'play together' instead of compete
Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath- because this is my speciality. Today we have a client on Kristina Bleiler from
•
46:11
18: [HELP ME] Create luxury brand messaging AND keep your brand personality
Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?In today's episode I am doing a copy roast and walking you through a real-time m...
•
37:28
Goodbye Bold Founder, Hello Unicorn Messaging!
Goodbye Bold Founder and hello Unicorn Messaging! Today I want to explain why The Bold Founder is getting a makeover to become Unicorn Messaging. The one thing I feel so strongly about when it comes to founders, specificall...
•
9:19
What is Unicorn Messaging?
Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social med...
•
4:10
17: M&A 101 for Female Founders: Debunking the Myths that Buying and Selling Business is Hard
Today, we are talking about something that almost feels a little taboo in the business world because it's something we all know happens, today we are talking about the scary words of merger and acquisitions. For a lot of us female small busines...
•
44:36
16: 7 ways to actually hit your 2025 founder goals and have the most profitable year yet
Tis the season to set some goals, but a lot of us, sometimes may feel like no matter how hard we try to set our business goals, we just don't accomplish them. Maybe January 1st rolls around and it's a time when you feel shame, stress, or guilt ...
•
29:10
15: Is your brand authentic? Let's find out.
Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the
•
56:16
14: Your brand is pretty, but not selling? Crafting a verbal brand that actually SELLS
There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led...
•
26:32
13: How to get in front of your dream target audience with podcasting with Arielle Nissenblatt
How can you land a guest spot on your dream podcast or even better as a guest in front of your ideal audience? Well today, we have the podcasting guru / queen/ all around IT Girl, Arielle Nissenblatt. She is on the ...
•
27:24
12: 8 honest productivity hacks for your business
Does anyone else feel like productivity has a little bit of a bad reputation? Today, we are talking about one of my favorite spicy topics for busy founders: maximizing your time and productivity (and not in a broey way.)Today, I...
•
19:08
11: Embrace your Enneagram and expand your business and self
Today, we have a guest who has truly transformed my business and my life, my coach Ali Dunn. Ali is a powerhouse, leadership coach, dynamic facilitator, and captivating speaker based in the San Francisco Bay Area. She is a former sales executiv...
•
49:20
10: How to create effective content for your business in less time
You're not an influencer. But imagine if you could create like one, meaning you're pushing out content like it's nothing and people LOVE what you have to say. Today, I have brought on content developer
•
39:21
09: Making “the ask” less scary and 6 steps to pitch with confidence
What does it actually mean to make the ask and why does it make us so nervous to pull the trigger? This was a heavily requested episode today because I think something can be so high on our hearts and we tell ourselves, okay, I want this so bad...
•
32:48
08: Differentiating your business and how to go against the grain in your industry
Today, we have my business bestie and a woman who calls herself the Amazon Prime of web design. Our guest today is an award-winning brand and website designer and the founder of Honeywave Creative, Bailey Collins. Her accelerated turnaround tim...
•
38:26
07: Hustle vs. flow culture and finding your happy medium
The business world is really divided on how we can achieve success. Is it in hustle culture where you work nonstop, take ice baths, ignore body cues, and sacrifice everything for the longer reward? Or is it flow culture where you sit on a beach...
•
25:31
06: Putting out fires as founders and all things grit with Carrie Sporer
If we weren’t putting out fires in our businesses what would even be the fun in being a founder, right? Today I have the very talented Carrie Sp...
•
33:23
05: Create breakthroughs, get better results, and take your time back as founders
What would happen if you had white space in your calendar? Do you feel guilty if you are not "productive" and knocking off all your tasks on Google Calendar when you have free time? Today, I want to talk about taking back your time and your pow...
•
22:11
04: Your brand voice is the not-so-silent secret to more sales. Discover it in 20 minutes.
Today, we are diving into a topic that is so near and dear to my heart, because it is about brand voice. I have been working with companies on their brand voices for over three years now and it's one of my favorite things to watch a company go ...
•
Episode 4
•
19:45
03: Hiring generalists, building better teams, and building a startup home you want to live in
Hiring is one of the biggest determinants to your success in your business, but it's also one of the hardest things to do as a founder. To be frank it is actually a huge struggle I have in my own business, so I am excited to bring on the ...
•
44:09
02: What's the right decision? Discover your values and ask them.
This episode is the lighthouse every time you need to make a decision. Why? Because you're using your values to choose, not that loud opinion in your network. In today's episode, we're talking about discovering your values and how to use them t...
•
18:40
01: Meet your host: Becoming bold, dreams for the pod, and of course, a spicy rejection story
Today, I am sharing my story of growing My Write Hand Woman, a verbal strategy + copywriting business, selling my agency, and working on a startup. We're also digging deep into what being bold really means and how I became a founder. I'm being ...
•
47:57
