Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Episodes
34 episodes
31: Stop being the best kept secret in your industry (Let's illuminate your brand)
You’re the best in your industry, but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while y...
•
20:07
30: If your copy’s clever, but no one gets it (this one’s for you)
You want to create something that's never been created before. You want to be that person who's doing something no one’s ever dared to do. You're creating programs that intersect things people say don’t belong together. You're creating products...
•
19:53
29: How I scaled to $30k months in my business.. being bad at sales
You are not Shelby Sapp. You cannot show up with your workout set, your energy drink, and close people within two minutes on a call because you can hold frame. You have the confidence, and you have whatever secret sauce she is secreting. And th...
•
16:37
28: You can sell anything-so why isn’t your messaging selling?
If you’ve ever been told, “I don’t care what you’re selling—I want it,” this episode is for you. You already know how to move people. Now let’s talk about turning that natural spark into superfans who buy everythin...
•
21:52
27: How to get out of the Bestie Zone and into the Buyer Zone in your messaging
Who else is tired of getting friend-zoned in business?People see your brand, they love your vibe, they eat up your content—but they’re not hiring you. They feel seen, but not moved. They’re not fully confident that your b...
•
20:27
26: Copy or Content? How to know which one your business actually needs
Today I’m excited to dig into this episode with you guys, because I think there are so many misconceptions about what a content writer is versus what a copywriter is. And by not knowing the difference between the two, you coul...
•
20:04
25: Storytime: The time my messaging got absolutely roasted in a room full of 80 people
I was roasted in a room full of 80 people for using the word "cracked open" to describe the result of my highest-ticket offer.Today, we're diving into a little story time, because something happened to me at a conference that wa...
•
10:16
24: 12 messaging essentials to create a brand that sells itself
Why aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging.Today we will unearth the...
•
29:31
23: Why your messaging isn’t converting (even though your offer is fire)
If your marketing messaging is underselling your brilliance, frankly I am mad at you and this episode is your intervention.IN THIS EPISODE, WE GET INTO: Why your offer might be the best kept secret—and ho...
•
10:30
22: Standing out in 2025 with your messaging is EASIER than ever
How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same?It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the att...
•
20:35
21: The no-shame crash course into messaging strategy
Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging. Today we're getting into a one-on-one level course for ...
•
25:51
19: How to position multiple offers so they 'play together' instead of compete
Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath- because this is my speciality. Today we have a client on Kristina Bleiler from
•
48:24
18: How to create luxury brand messaging AND keep your brand personality
Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?In today's episode I am doing a copy roast and walking you through a real-time m...
•
39:42
Goodbye Bold Founder, Hello Unicorn Messaging!
Goodbye Bold Founder and hello Unicorn Messaging! Today I want to explain why The Bold Founder is getting a makeover to become Unicorn Messaging. The one thing I feel so strongly about when it comes to founders, specificall...
•
11:33
What is Unicorn Messaging?
Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social med...
•
6:24
17: M&A 101 for Female Founders: Debunking the Myths that Buying and Selling Business is Hard
Today, we are talking about something that almost feels a little taboo in the business world because it's something we all know happens, today we are talking about the scary words of merger and acquisitions. For a lot of us female small busines...
•
46:50
16: 7 ways to actually hit your 2025 founder goals and have the most profitable year yet
Tis the season to set some goals, but a lot of us, sometimes may feel like no matter how hard we try to set our business goals, we just don't accomplish them. Maybe January 1st rolls around and it's a time when you feel shame, stress, or guilt ...
•
31:23
15: Is your brand authentic? Let's find out.
Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the
•
58:30
14: Your brand is pretty, but not selling? Crafting a verbal brand that actually SELLS
There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led...
•
28:46
13: How to get in front of your dream target audience with podcasting with Arielle Nissenblatt
How can you land a guest spot on your dream podcast or even better as a guest in front of your ideal audience? Well today, we have the podcasting guru / queen/ all around IT Girl, Arielle Nissenblatt. She is on the ...
•
29:38
12: 8 honest productivity hacks for your business
Does anyone else feel like productivity has a little bit of a bad reputation? Today, we are talking about one of my favorite spicy topics for busy founders: maximizing your time and productivity (and not in a broey way.)Today, I...
•
21:22
11: Embrace your Enneagram and expand your business and self
Today, we have a guest who has truly transformed my business and my life, my coach Ali Dunn. Ali is a powerhouse, leadership coach, dynamic facilitator, and captivating speaker based in the San Francisco Bay Area. She is a former sales executiv...
•
51:34
10: How to create effective content for your business in less time
You're not an influencer. But imagine if you could create like one, meaning you're pushing out content like it's nothing and people LOVE what you have to say. Today, I have brought on content developer
•
41:34
09: Making “the ask” less scary and 6 steps to pitch with confidence
What does it actually mean to make the ask and why does it make us so nervous to pull the trigger? This was a heavily requested episode today because I think something can be so high on our hearts and we tell ourselves, okay, I want this so bad...
•
35:01