Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
18: How to create luxury brand messaging AND keep your brand personality
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Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?
In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge.
Key takeaways:
- Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious.
- Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice.
- Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services.
- How to maintain luxury branding while injecting personality
- Learn messaging strategies that elevate your brand’s voice
- Learn the secret to luxury messaging without sounding stuffy or intimidating
- Learn why transparent pricing matters in luxury branding—and when it doesn’t
Connect with Lucy:
- Website: My Write Hand Woman
- Instagram: @mywritehandwoman
- Email: lucy@mywritehandwoman.com
Connect with Sarah Beth:
- Website: Sarah Beth & Co.
This was produced by Your Girl Media
Follow us @yourgirlmedia
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
Book a Messaging Intensive: Book with Me
Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here