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Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
19: [HELP ME] How to position multiple offers so they 'play together' instead of compete
Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath- because this is my speciality.
Today we have a client on Kristina Bleiler from Gem Creatives who wants to expand in her business, but is concerned about her multiple offers competing with each other. She thinks she has two completely different markets- or does she?
In this episode, we are going to revamp her brand messaging and learn how to craft a clear, compelling strategy that stands out even if you think you have multiple offers.
So if you can see yourself in her where you're thinking, I have two distinct segments, how do I bring it together? You've landed on the right episode.
We dive into:
- Why having multiple offers doesn’t mean your brand message has to be confusing
- Strategies for keeping your messaging clear and powerful
- Common brand strategy mistakes and how to avoid them
- The key to differentiating your brand in a crowded market
Find Your Brand's Superpower: Take the Quiz
Sign Up for the Exact Factor Sprint
Key Points:Brand messaging, competing messaging, brand strategy
Chapter Marks:
⏳ [00:00:00] - Overcoming Fear of Multiple Offers
⏳ [00:00:10] - Why Multiple Offers Can Help You Thrive
⏳ [00:05:30] - The Importance of Clear Brand Messaging
⏳ [00:12:45] - How to Avoid Competing Messaging
⏳ [00:20:15] - The Key to Differentiating Your Brand
⏳ [00:30:40] - Final Takeaways & Action Steps
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
Sign Up for the Exact Factor Sprint