Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
24: 12 messaging essentials to create a brand that sells itself
Why aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging.
Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn’t converting, connecting, or commanding attention like the unicorn you are. It’s time to talk messaging strategy.
💡 In This Episode, You'll Learn:
- Why even great businesses fall flat without a strong messaging strategy
- The 12 core elements of high-converting brand messaging
- How to clearly articulate your mission, one-liner, differentiators, and more
- The major difference between knowing your message and articulating it (this is the golden ticket, friend)
- Why your Instagram bio might be sabotaging your business (yep, it’s that deep)
- How to turn your copy into a magnetic, must-read experience that grows your business with ease
This Episode is Perfect For You If:
- You know your business is good—but it’s not being seen or heard the way it should.
- You're DIYing your brand voice and keep getting stuck.
- You're rebranding, launching, scaling—or just so over being overlooked.
- You want brand messaging that grows your business, converts cold leads, and gets you noticed.
Check Out Ep 21: No-Shame Messaging Crash Course
Resources & Links:
Explore The Brief: https://www.mywritehandwoman.com/the-brief
Workbook: https://www.mywritehandwoman.com/the-workbook
Contact Me for The Brief: https://www.mywritehandwoman.com/contact
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz