Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
25: Storytime: The time my messaging got absolutely roasted in a room full of 80 people
I was roasted in a room full of 80 people for using the word "cracked open" to describe the result of my highest-ticket offer.
Today, we're diving into a little story time, because something happened to me at a conference that was kind of horrifying in the moment—but it ended up teaching me a beautiful lesson about messaging that I had to pass on to you.
We’re talking:
- Why “empowered” is the beige of branding
- The one question that’ll reveal if your sales copy has conviction
- What to do when people don’t get your message
- How to know if your words are creating magnetic, unforgettable brand vibes
- The true power behind bold branding and brave articulation
This isn’t just about words. It’s about the energetics of messaging, and how conviction—not cliches—is what creates a brand people can’t stop talking about.
So if you’ve ever doubted your word choice, your voice, or your message—this one’s your permission slip to get weird and own it.
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz