Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
26: Copy or Content? How to know which one your business actually needs
Today I’m excited to dig into this episode with you guys, because I think there are so many misconceptions about what a content writer is versus what a copywriter is. And by not knowing the difference between the two, you could be hiring the wrong person—or worse, misdiagnosing what’s really going on in your marketing.
When something’s not converting, when your content feels flat, when the algorithm seems to hate you, or when your sales page is weak, having the right vocabulary helps you pinpoint the problem. And once you can name it, you can actually fix it with intention and strategy. So, that’s exactly what we’re covering today.
Today we will learn:
- The real difference between copywriting and content writing (and how to spot it instantly)
- How brand messaging is the foundation for both content and sales copy
- Why shortcuts with content are forgivable, but shortcuts with copy can tank your sales
- Where tools like ChatGPT and VAs can help—and where they definitely can’t
- How good sales copy literally sells for you in your sleep
By the end, you’ll know exactly how to hire the right words for the right job, and why investing in strong brand strategy and messaging makes your business unforgettable.
If you loved this episode, you’ll also want to check out:
if today’s episode sparked something for you, I’d love it if you left a review on Apple Podcast or a quick star rating on Spotify. It means the world and helps more entrepreneurs, founders, and small business owners find this podcast.
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz