Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
29: How I scaled to $30k months in my business.. being bad at sales
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You are not Shelby Sapp. You cannot show up with your workout set, your energy drink, and close people within two minutes on a call because you can hold frame. You have the confidence, and you have whatever secret sauce she is secreting. And that’s fine.
Sales is a hot topic right now. I don’t know if you’re on the same side of Instagram I’m on, but I keep seeing video after video of high-ticket closers teaching “how to handle objections” — these women in their twenties, making it for themselves, buying flashy cars, and saying, “I’m in sales, I can help you get into sales.”
And maybe you even have a specific name popping into your head — Shelby Sapp. Sales has officially become cool.
So today, I’m giving you a counter perspective. If you love that vibe — amazing. But if you’re the person who thinks, “I can’t sell like that. I don’t even want to,” this episode is for you. Because even though I’m a sales copywriter, I realized something wild… I’m actually kind of bad at sales — and still scaled to $30K months.
What You’ll Learn:
- Why you don’t need to master traditional sales tactics to scale your business
- How I grew to $30K months without cold pitching or pushy sales calls
- The difference between sales skills and sales messaging (and why messaging wins)
- The “anti-pushy” approach to attracting clients who are already ready to buy
- How to make your messaging do 90% of the work before you even get on a call
You don’t have to be a closer. You don’t need scripts, frameworks, or fake rapport to make sales. The right sales messaging can sell for you — so you can stop forcing it and start scaling with ease.
Mentioned in This Episode:
- Unicorn Messaging Membership – Monthly copy roasts, co-creation calls, and behind-the-scenes strategy to make your messaging magnetic.
- 1:1 Consulting with Lucy – Private calls or Telegram support to turn your messaging into your best salesperson.
This was produced by Your Girl Media
Follow us @yourgirlmedia
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
Book a Messaging Intensive: Book with Me
Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here