Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
30: If your copy’s clever, but no one gets it (this one’s for you)
You want to create something that's never been created before. You want to be that person who's doing something no one’s ever dared to do. You're creating programs that intersect things people say don’t belong together. You're creating products that are so highly differentiated because they’re solving real problems in the market. You are quite literally the definition of an innovator.
But here’s the thing… you need copy that makes your offers completely digestible. No more leaning on phrases like “It’s such a good offer, but people have to experience it to get it,” or “Nothing out there is like it, so it can’t be explained.”
That’s lazy messaging. Everything can be explained. Everything can be digestible. Everything can be understood by an eighth grader. Everything can be grasped in under two minutes.
So today, I’m calling out every innovator, rebel, and narrative rewriter who’s tired of blending into the sea of sameness. We’re unpacking how to keep your creative edge without losing clarity.
You’ll learn:
- How to craft messaging that’s clear, bold, and magnetic — no overcomplication required.
- Why “lazy messaging” kills your innovation (and how to write copy that moves).
- The secret to balancing creativity and clarity in your brand strategy.
- A no-fluff breakdown of how to distill your big ideas into sales copy that converts.
- What to audit in your CTAs, headers, and bios to keep your ideal clients on track and obsessed.
This episode is for you if:
You’re the kind of creator who sees “trending audio” and thinks, been there, did that last year. You’re allergic to boring. You build offers so unique there’s no roadmap for them — and that’s exactly why your copywriting needs to be sharper than ever. You’re not here to sound like everyone else. You’re here to make people move.
Want to become the unicorn in your industry? DM me on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!
This was produced by Your Girl Media
Follow us @yourgirlmedia
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
Book a Messaging Intensive: Book with Me
Join My Unicorn Messaging Membership: Join Here