Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
33: How to make your one-liner so good they close competitor tabs
What is a business one-liner?
If the phrase alone makes you break out in a weird, panicky cold sweat because the idea of summing up your whole business in one sentence feels like emotional terrorism… you’re not alone.
But here’s the magic:
If you can nail your business one-liner, you suddenly know exactly what to put in your Instagram bio, on your website headlines, in your podcast intros, and in every “so what do you do?” moment life throws at you.
Because when you can articulate the value you bring, how you’re different, and why people need to buy from you — all in under 10 seconds — you hold ridiculous amounts of power.
And that’s what we’re doing in today’s episode.
We’re getting you to the point where, whenever someone asks, “So what do you do?” you can answer with a calm, confident, “Oh, I got this,” instead of spiraling into vague, beige fluff that makes people slowly drift away toward the tiny hotdogs.
We are not doing tiny-hotdog energy today.
We are doing clarity, intrigue, and that irresistible “I need that” feeling your audience should have the moment you speak.
Let’s dive in.
In this episode, we break down:
- Why your one-liner is the quiet powerhouse behind your brand strategy, brand voice, and sales copy — and why most people's versions aren’t actually saying anything at all.
- How to find the core thread your brand stands for — the bold, spicy narrative that sets you apart from the sea of sameness.
- Why you must dismantle a status quo to differentiate yourself (yes, the cult analogy is back, don’t worry — minus the flower dresses).
- The “Would I buy this?” test — your new litmus test for every sentence you write.
- The three ingredients of a magnetic, clear, scroll-stopping one-liner
- Real one-liner before-and-afters from clients (including the “work smarter, do less” example that would absolutely send Lucy running to the hotdogs).
💫 Why This Matters
Your one-liner is not “just a sentence.”
It’s the backbone of your:
- Website headline
- Instagram bio
- Podcast intro
- Networking pitch
- Sales copy
- Entire brand messaging ecosystem
If you can’t say what you do in one spicy, clear, vivid sentence… your audience definitely can’t repeat it either. And that means lost sales, diluted brand strategy, and way too many missed opportunities.
But once you nail it? You become unforgettable.
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Want my eyes on your one-liner?
Slide into my DMs @mywritehandwoman and tell me your current sentenc
Want to become the unicorn in your industry? DM me on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!
This was produced by Your Girl Media
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