Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
40: If you’re not the obvious choice yet (it’s your positioning)
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In this episode, I’m breaking down one of the most overused (and honestly misunderstood) words in online business: positioning.
Because if you want to scale your business, refine your messaging, strengthen your brand voice, and actually make high ticket sales feel easy, this is the work.
Because I know you are putting in the work.
I know you keep investing in coaching and you're just like, I don't know why my offer is just not clicking. I've gone into my feminine, I've done the mindset work, I've rearranged my offers, I've done all the things, and you're still having a hard time getting that fast sale that people find you.
Positioning is going to be the thing that probably solves your woes.
So, today we are diving into:
- What positioning actually is (in real, non-academia language)
- Why positioning is often the thing holding you back
- The difference between “mirror work” and actual strategy
- Why your messaging might feel clear to you… but not to the market
- How weak positioning keeps you stuck in slow sales cycles
- Why you can’t just decide you’re “premium” and expect people to buy
- How to create demand instead of competing with everyone else
The Part That Might Sting (But You Need It)
You can’t journal your way into powerful positioning.
You can’t mindset your way into consistent high ticket sales.
I love mindset work. I do it every day.
But this? This is strategy.
This is looking at the landscape, seeing where there’s space, and claiming it with your messaging and your brand voice.
💌 Want Help With This?
This is literally what I do.
When you work with me (especially inside a VIP day), we don’t just “make your messaging sound better.”
We wil:
- Lock in your positioning
- Find your competitive edge
- Build messaging that actually converts
So if this episode hit and you’re like, “oh… this is the gap”
DM me on Instagram: @mywritehandwoman
If This Helped You…
If this episode gave you a little mindset shift (or a full identity crisis, honestly):
- Leave a ⭐⭐⭐⭐⭐ on Spotify
- Drop a review on Apple Podcasts
It helps me grow the show and keep breaking down the things that actually move your business forward.
This was produced by Your Girl Media
Follow us @yourgirlmedia
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
Book a Messaging Intensive: Book with Me
Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here