Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
42: 5 sneaky signs your copy maybe...bad?
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Is your copy bad? And honestly… what even is bad copy?
Bad copy can be boring copy. Bad copy can be copy that nobody understands. It can be copy that’s too far above your ideal client’s head, or copy that doesn’t even fit the offer you’re selling. There are so many reasons copy can feel “bad,” but in this episode of Unicorn Messaging, I wanted to focus on the less obvious signs your messaging might actually be unclear.
Because most of us are already asking ourselves:
“Does this make sense?”
“Is this clear?”
“Am I explaining this the right way?”
And yes, there are obvious signs your copy isn’t working. Like when people tell you they have no idea what you do. But there are also a lot of sneaky signs your messaging is missing the mark — signs that can actually look like success on the surface.
So in this episode, I’m walking you through 5 unexpected ways to tell if your copy isn’t converting the way it should be.
In this episode, I talk about:
- Why engagement doesn’t always equal conversions
- The difference between being “a vibe” and having clear messaging
- How unclear sales copy affects your launches and content strategy
- Why posting feels so hard when your brand messaging isn’t locked in
- The hidden clue referrals can give you about your copy
- How strong sales copy makes content creation easier
- Why your audience shouldn’t need a sales call to understand your offer
- The role clarity plays in conversion copywriting and online sales
This episode is for you if:
- Your content gets engagement but not sales
- You feel like people like you but don’t buy from you
- You struggle to explain what you do clearly
- Your launches feel exhausting every single time
- You want stronger brand messaging and copy that converts
- You’re a female founder trying to stand out online without sounding like everyone else
And if this episode helped you think differently about your brand voice, messaging, or sales copy, I’d love if you left a review for Unicorn Messaging. It helps more people find the show and helps me keep creating free content like this for you.
This was produced by Your Girl Media
Follow us @yourgirlmedia
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
Book a Messaging Intensive: Book with Me
Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here