Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
44: Let's fix your Brand Messaging and increase your Sales in 30 minutes
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Before you go rewriting your entire website, hear me out: your messaging probably isn't bad. It's probably just blending in.
Today I am breaking down exactly what I would do if I had just 30 minutes to fix your messaging. We're talking about the tiny tweaks that create massive shifts in how people see your brand, connect with your offers, and most importantly—buy.
If you've been posting consistently, refining your offers, and wondering why your dream clients still aren't moving, this episode is your messaging intervention.
In This Episode, We Cover:
- Why "bad messaging" is usually just medium messaging
- The one sentence that can make or break your entire brand
- How to create a business one-liner that actually makes people say, "Tell me more"
- The biggest differentiation mistakes keeping you stuck in the sea of sameness
- Why "I'm strategic" and "I get results" aren't enough anymore
- How to uncover your true unicorn factor and stand out in your market
- The messaging shifts that help increase sales without constantly creating more content
- Why your offer should feel desirable, not like homework
- The subtle ways you're watering down your sales copywriting without realizing it
- How to stop hedging, overexplaining, and hiding behind jargon
- Creating stronger emotional stakes that move people into action
- Reducing friction in your customer journey to support high ticket sales
- The overlooked proof elements that build trust and accelerate buying decisions
- Why memorable brand messaging beats complicated marketing strategies every time
Key Takeaways
✨ Clear messaging creates momentum.
✨ Differentiation is not "I'm authentic" or "I care about my clients."
✨ Great sales copywriting isn't about sounding smarter—it's about being more specific.
✨ If people can't quickly understand why you're different, they'll compare you to everyone else.
✨ Strong brand messaging makes people move.
✨ Your clients are already giving you the best copy you'll ever write—start listening.
✨ The easiest way to increase sales is often fixing the messaging, not creating another offer.
Memorable Quote
"Tell me what you're the best in the world at. Tell me what you're the only in the world at. Brag to me."
Your Messaging Audit Challenge
After listening, go back through your website, sales pages, Instagram bio, and offer descriptions and ask yourself:
- Is my messaging clear?
- Is it differentiated?
- Does it sound like me?
- Am I explaining transformation or just process?
- Am I making people work too hard to understand what I do?
- Would someone immediately know why they should choose me?
If not, you know where to start.
If this episode had you nodding aggressively and thinking, "Yep, this is exactly what's wrong with my messaging," let's fix it.
In a Brand Messaging VIP Day, we'll build the foundational messaging that powers your website, content, offers, sales process, and client attraction strategy—from your one-liner and founder story to your differentiation, brand voice, and messaging ecosystem.
DM @mywritehandwoman on Instagram or visit mywritehandwoman.com to inquire.
Loved This Episode?
Leave a rating and review for Unicorn Messaging. It helps more business owners discover the show, sharpen their brand messaging, strengthen their sales copywriting, increase sales, and build a business that's impossible to ignore.
This was produced by Your Girl Media
Follow us @yourgirlmedia
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
Book a Messaging Intensive: Book with Me
Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here