Unicorn Messaging
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.
How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.
My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.
- Discover how to craft messaging that makes your brand stand out in a saturated market.
- Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
- Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.
Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.
DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder
Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!
Unicorn Messaging
45: The messaging offer I built because a client said, "I just want your brain."
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Everyone kept telling me, "I just want your brain in my business." So... I figured out a way.
This week, I'm pulling back the curtain on my newest offer, The Refinery which is the closest thing you'll get to having my brain inside your business.
If you've ever thought, "I don't need another template. I just need someone to help me figure out what to say," this episode is for you.
We're talking about what happens when your brand voice starts drifting, why your brand messaging is the foundation of every sale you make, and how refining your messaging every quarter helps you create copy that converts, attract the right people, and increase sales without sounding like everyone else online.
I also share the origin story behind The Refinery, plus real client examples that show exactly what happens when messaging gets the attention it deserves.
In This Episode, We Cover:
- Why your messaging (not your offer) is often the real bottleneck in your business.
- The story behind how The Refinery was born.
- What happens inside a quarterly messaging intensive.
- How to keep your brand voice consistent while your business evolves.
- Creating content angles that actually get people talking.
- Refining your brand messaging so every offer, funnel, and campaign feels connected.
- Why foundational messaging creates better AI outputs (yes, even if you love Claude or ChatGPT).
- How stronger positioning leads to copy that converts and helps increase sales.
- Two behind-the-scenes client case studies showing messaging in action.
My Client's Featured in This Episode
✨ Julianna – Check her out HERE
✨ Kimmy – Check her out HERE
Every quarter, we'll:
- Refine your positioning.
- Strengthen your brand messaging.
- Create content angles and hooks.
- Build messaging assets your entire team can execute.
- Write foundational copy that converts.
- Keep your business aligned so you can continue to increase sales without losing your unique voice.
Because great messaging isn't something you create once.
It's something you refine.
Ready to Work Together?
If you've been listening to the podcast thinking,
"I don't need another course... I just want Lucy's brain in my business,"
...The Refinery was literally built for you.
✨ The Refinery
- $350/month (quarterly messaging intensives)
- OR $4,000 paid in full + an async Telegram consulting day
✨ VIP Option
- $3,500/month
- Includes Telegram messaging support Tuesday–Thursday for real-time messaging feedback, content reviews, and copy refinement.
This was produced by Your Girl Media
Follow us @yourgirlmedia
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
Book a Messaging Intensive: Book with Me
Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here