Unicorn Messaging

Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.

How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.

My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.

Discover how to craft messaging that makes your brand stand out in a saturated market.
Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.

Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.

DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder

Follow or work with my messaging and copywriting studio:
@mywritehandwoman

Set up a call and check out the website!

All Episodes

Unicorn Messaging

Can you be too bold in your Brand Messaging?| ep 46

July 23, 2026 • Lucy Bedewi

0:00 | 13:27

Everyone keeps telling you to "be bolder" in your marketing. But what if that's actually the wrong advice?

I hear it all the time: be more controversial, be more provocative, be louder if you want people to notice you.

But here's what I want to challenge in this episode: you absolutely can be too bold in your messaging.

If you've ever worried that standing out means losing the heart of your brand, this conversation is for you. I recently had a conversation with a business owner who told me she didn't want to become "too bold" because she had built such an empathetic brand—and honestly? I loved that she said it. It sparked a conversation I think more entrepreneurs need to be having.

Because the goal isn't to become the loudest person online. The goal is to become the most intentional.

In this episode, I'm unpacking what "too bold" actually looks like, why so much marketing advice lacks nuance, and how you can create messaging that stands out without pushing away the very people you're trying to serve.

Inside this episode, we're talking about:

Why you really can be too bold in your brand messaging
The difference between provocative marketing and intentional messaging
How brands accidentally lose themselves while trying to stand out
Why nuance is one of the most underrated marketing strategies
The hidden cost of chasing viral hooks and controversial opinions
How to attract ideal clients without turning your brand into someone it isn't
Why I believe bold should be the reward—not the goal—of great messaging

If you're building a personal brand, running a service-based business, or trying to differentiate yourself in a crowded market, I hope this episode gives you permission to stop performing and start communicating with intention.

If this conversation resonates with you, I'd love for you to share this episode with another business owner who's been told they need to be "bolder." Then come tell me what you think over on Instagram @mywritehandwoman (write spelled like writing)

Or, if you're ready to build messaging that's memorable because it's aligned, head to my website and inquire about working together.

This was produced by Your Girl Media

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here