This episode is a little different.Instead of talking with a Chief Creative Officer or a Chief Strategy Officer about a recent ad campaign, I sit down with Rebecca Winthrop, senior fellow at The Brookings Institution and co-author of

Most brands use surface level data to market to superficial stereotypes.James Addlestone, on the other hand, uses data like a detective, reading between the lines of people’s survey responses and finding innovative ways to get to the tru...

Katie Dreke has always been a rough and tumble explorer, ever since she was a kid.From early childhood days, she wanted to do all the things the boys in her neighborhood were doing - jumping bikes off of ramps, playing in treehouses, rea...

What do David Bowie lyrics, childhood memories of soda, and gut health all have in common? For Mark Lester, co-founder of the brand consultancy Squint, they’re part of a deeper exploration into how happiness shapes behavior and how ...

What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand.Playfulness. Imagination. A little bit of mischief. And joy.In this episode, I talk...