Greg Hahn has built his career on reframing questions and seeing things just a little bit differently. Actually, that’s an understatement.Before launching Mischief, Greg spent almost 20 years at some of the biggest and most c...

What do forensic science and marketing have in common? More than you might think. Both require an ability to analyze evidence, challenge assumptions, and uncover hidden truths that are often hiding in plain sight.Alina Burrou...

Despite the billions of dollars spent on advertising every year, most ads go completely unnoticed. In fact, 85% of them don’t even hit the minimum threshold for attention. So how do you make it into the 15% that actually break through?Jo...

The best work in advertising doesn’t just stand out—it challenges the status quo. And that’s exactly what Gordy Sang and Brian Siedband do with every client and every campaign at Quality Meats. Whether they’re working on a GoDaddy s...

How do you take a challenger brand from number two and make it number one? And how do you do that with a relentless focus on positive behavior change?Those are the kinds of challenges that Mark DiMassimo and Lesley Bielby lov...

What is risk?For most people, a risky situation is one where you’re exposed to danger.Put another way, it’s the possibility of something bad happening.But for Andy Pearson, VP of Creative at Liquid Death, the definition of ...

Why should strategists do focus groups with real humans if AI-enabled synthetic focus groups can yield an equally powerful aha moment at a fraction of the cost?That’s one of several challenging questions I explore with Ed Cotton, brand c...

Tim Malefyt has an amazing ability to make the familiar strange.He does this by doing deep, ethnographic research, helping brands uncover hidden consumer truths through a combination of carefully constructed activities and thoughtful con...

Dan Cohen loves a good challenge.Tell him he can’t say something in a campaign headline and he’ll find a creative way around it, to the delight of clients and customers alike.Over the past thirty years, Dan’s creative, collaborati...

A great magic trick, like a great creative briefing, begins long before everyone gathers in a room.To the general public, Mike Jacobson may be best known for his magic show performance on America’s Got Talent in 2023, but for the past de...

Sascha Mayer knows what it’s like to be invisible. Like so many new moms nursing their children, if she wanted to nurse or pump when she was away from home, her options were often limited to a bathroom stall, an unattended room, or ...

There are a lot of strategy documents in the world. Briefs. Decks. White papers. Books. According to Alex M H Smith, most of them are full of shit. Impenetrable, calcified, piled-high bullsh*t.That’s because, despite all their words and ...

For over two decades, Shobha Sairam has worked on a wide variety of brands at a number of agencies around the world, including Leo Burnett, Mother, Deutsch, and The Community among others. Most recently, Shobha has led strategy at 2...

Most ad agencies have clients. That’s not exactly the case with Bullish Inc. Started in 2015 by Michael Duda and Brent Vartan, the co-founders of Bullish asked a provocative “what if” question that re-envisioned what an agency could...

Curiosity, conviction, and a desire to get out of one’s comfort zone - these are just a few of the characteristics that Seth Gaffney and Marika Wiggan look for in strategic candidates at Preacher, and it’s this non-traditional approach to findi...

Introducing Any Insights Yet? with Chris Kocek.