Pillow Talk Sessions

Global Student Housing Trends with Joe Persechino (Yugo)

Jessica Gillingham and Kristian Lupinski Season 1 Episode 27

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0:00 | 49:38

In this week’s Pillow Talk Sessions, Jessica Gillingham and Kristian Lupinski sit down with Joe Persechino, COO of Yugo, to unpack the global growth trajectory of student accommodation and the strategies needed to meet demand.

💡 Highlights from the conversation:
 🌍 Why student numbers are rising from 240M to 400M by 2050
 📊 Why markets like the UK are 30% penetrated while Italy lags at only 5%
 🏢 How Yugo blends global brand consistency with local market nuance
 🤝 Why partnerships with universities and parents are critical for trust and growth
 🌱 How Gen Z expectations around sustainability and wellbeing are reshaping the student experience

Joe explains why PBSA is no longer a niche “alternative” but a core asset class attracting global institutional capital — and how Yugo is leading the way.

Meet the host of Pillow Talk Sessions
Jessica Gillingham is the Founder and CEO of Abode Worldwide, a strategic public relations agency dedicated to elevating the profile of transformative technology solutions in global hospitality, lodging, and rental living. An established industry thought leader, Jessica is a frequent conference speaker and author of Tech-Enabled Hospitality, a new book exploring the innovations shaping the sector.