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Commerce Media Matters
Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Chief Growth Officer of Vudoo. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCommerce, and retail. Whether you're a seasoned professional or just diving in, tune in for an engaging exploration of commerce media.
Commerce Media Matters
Rewind: The Conversations We’re Taking Into 2026
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It’s 2026. New budgets. New pressure. New expectations.
And before diving headfirst into the chaos, we’re hitting pause with a rewind.
In this special episode, hosts Nick Morgan and Paul Blackburn look back at some of the most influential conversations from Commerce Media Matters — the ideas, debates, and perspectives that will matter even more in the year ahead.
From the explosive growth of commerce and retail media, to the realities of trust, privacy, and governance, to global shifts in how creativity and commerce collide — this episode is your warm-up lap for 2026.
If you’re building decks, shaping strategies, or gearing up for planning conversations, consider this required listening.
Featuring highlights from conversations with:
- Jason Westcott (Global Head of Commerce Solutions, WPP): On the scale and maturity of commerce and retail media, why it’s now core to the media mix, and what needs to change as it continues to grow.
- Gai Le Roy (CEO, IAB Australia): On trust, privacy, and governance, and why strong frameworks are critical to building confidence and scaling responsibly.
- Kiri Masters (Journalist and podcaster of Retail Media Breakfast Club): Bringing a global, practical lens to how fast the space is evolving — and why learning, openness, and collaboration still matter.
- Colin Lewis (Co-founder of Retail Media Works): Challenging the industry on creativity, effectiveness, and differentiation, and why commerce media needs its own language, thinking, and execution.
About the hosts:
- Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo in 2018, a platform that enables in-stream content commerce across articles, videos, and images. Nick's work transforms every ad impression into a potential shop front, offering a seamless eCommerce experience.
- Paul Blackburn: Paul is a digital media innovator with over 20 years of experience. At News Corp Australia, he launched the "Intent Connect" data platform and led innovation in shoppable video and the "Total Commerce" framework. Now as Chief Growth Officer at Vudoo, he helps brands, publishers, and agencies unlock new ways to monetise content through immersive, commerce-enabled experiences.
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