Commerce Media Matters
Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Chief Growth Officer of Vudoo. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCommerce, and retail. Whether you're a seasoned professional or just diving in, tune in for an engaging exploration of commerce media.
Episodes
29 episodes
Can Content Become the Commerce Layer? With Jessica Gilby
What happens when publishers stop thinking about commerce media as a bolt-on — and start treating it as part of the content experience itself?In this episode of Commerce Media Matters, Nick Morgan and Paul Blackburn sit down with Jessica...
Rewind: Let’s Talk AI Beyond the Headlines
In this special episode, hosts Nick Morgan and Paul Blackburn revisit some of the most compelling conversations from Commerce Media Matters — this time through one unavoidable lens: AI.From agentic commerce and shifting customer...
Cut the Hype: A Reality Check on Commerce Media with Kiessé Lamour
Everyone’s talking about retail media, AI, and the future of commerce.But what happens when you strip away the hype and actually look at how brands, consumers, and the industry behave in reality?In this episode of Comme...
Media Uncovered: What Does the Data Really Say? With Bill Fisher
In this episode of Commerce Media Matters, Bill Fisher from eMarketer joins Nick Morgan and Paul Blackburn to unpack what the data is really telling us about media, commerce, and consumer behaviour.From the rise of AI-generated ...
Retail Media’s Wild West: What Breaks RMN Scale? With Andreas Reiffen
In this episode, Andreas Reiffen, Founder and CEO of Pentaleap, joins Commerce Media Matters to unpack the structural tensions shaping the next phase of retail media. From the fragmentation of retail media networks and the limits of wa...
Will AI Kill Off Websites? With Ricky Sutton
In this episode, Ricky Sutton of Future Media joins Commerce Media Matters for a blunt, unfiltered take on AI’s biggest impact on media since the internet, plus the monopoly era of Big Tech, and why the next phase of commerce will be d...
CES + NRF: What Everyone Was Really Talking About
In this episode, hosts Nick Morgan and Paul Blackburn recap a very fast start to the year, jumping on planes and landing in the middle of two of the biggest moments on the commerce calendar: CES (Consumer Electronics Show) in Las Vegas...
The Coming-of-Age for Agentic Commerce with Roger Dunn
AI isn’t just a back-office tool anymore. It’s creeping into the front end of shopping, discovery, and decision-making. In this episode, Roger Dunn joins Commerce Media Matters to unpack what happens when agents, answer engines and retail media...
Rewind: The Conversations We’re Taking Into 2026
It’s 2026. New budgets. New pressure. New expectations.And before diving headfirst into the chaos, we’re hitting pause with a rewind.In this special episode, hosts Nick Morgan and Paul Blackburn look back at some of the mos...
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Beyond the Aisle of Retail Media with Lachlan Brahe
Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, an...
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Clicks, Carts, and Connected Commerce with Kelly Wearmouth
In this episode of Commerce Media Matters, Nick and Paul sit down with Kelly Wearmouth, a leader in the world of adtech and retail media. Her career has taken her from working with global brands like Unilever and Microsoft to helping shape Amaz...
AI: The New Face of Commerce with Mind The Model Podcast
Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity...
Why Brands Still Don’t Get Retail Media with Colin Lewis
Nick Morgan and Paul Blackburn welcome strategist, writer, and retail-media advisor Colin Lewis for a rapid-fire tour through creativity in retail media, why “conversion everywhere” should be your mantra, and how AI & LLMs are reshaping sea...
How to Master Retail Media with Kiri Masters
Commerce Media Matters hosts Nick Morgan and Paul Blackburn welcome Kiri Masters onto the podcast to chat about all things retail media – or is it commerce media these days?That topic is the underlying debate of this episode, as...
Commerce Media 2025: Halftime Highlights
Our Commerce Media Matters hosts, Nick Morgan and Paul Blackburn, take a look back on the biggest commerce media moments of 2025 so far.With Paul moving from publisher world to startup life at Vudoo, he brings insights from both...
A WARC Through the Megatrends of Media and Advertising with Alex Brownsell
Alex Brownsell, Head of Content at WARC Media & Digital Commerce, enters the Commerce Media Matters booth to unpack the trends he’s observed and the industry directions he’s forecasted.From the rise of “commerce everywhere” ...
The Amplify Effect: Retail Media the David Jones Way with Melissa Polglase
How does a 187-year-old department store turn heritage, customer loyalty, and in-store experiences into a futureproof retail media business?In this episode of Commerce Media Matters, Nick and Paul are joined by Melissa Polglase,...
Man or Machine? Advanced AI: Authentically Intelligent with John Blackburn AO
We’re taking a brief detour from our regular commerce media track to tackle the topic du jour: AI.In this episode, we’re joined by John Blackburn AO—one of the leading voices in national security. As a strategic advisor to the A...
The Radio Renaissance of Commerce Media with Grant Johnstone
Grant Johnstone, Chief Marketing Officer at ACE Radio, enters the Commerce Media Matters booth to reflect on nearly four decades of being on the air. Contrary to popular belief, video has not killed the radio star. In fact,...
State of Digital Media: Trust, Truth and What Comes Next with Gai Le Roy
What happens when consumer expectations outpace industry change? When AI grows faster than regulation can keep up? When retail media becomes commerce media… and no one can agree on the label?In this episode, we sit down with Gai Le Roy, ...
The Retail Media Playbook: What You Need to Know with Jason Wescott
In this episode, we’re joined by Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of the IAB Europe Retail Media Committee. With over 20 years of experience in media, e-commerce, and retail media, Jason has helped craf...
The Oracle’s Take on Commerce Media with Matt Prohaska
In this episode of Commerce Media Matters, we sit down with Matt Prohaska—Founder, CEO, and Principal at Prohaska Consulting, and a veritable oracle of data monetisation and programmatic advertising. With 32 years of experience and a p...
Commerce Media: What’s In-Store for 2025?
Ok, 2025 is here—now what?From AI-powered commerce to the meteoric rise of retail media 2.0, Nick and Paul explore the hottest trends, bold predictions, and groundbreaking innovations that are redefining how we shop, engage, and c...
Commerce Media 2024: The Good, the Bad, and the Bold.
What was 2024 like in the world of Commerce Media?It’s the grand finale of 2024! Join Nick Morgan and Paul Blackburn as they dive into a special year-end wrap-up of Commerce Media Matters. Take a trip down memory lane as ...
Under the Influence: Creators, Community, and the New Age of Social Commerce with Lance Eerhard
In this episode of Commerce Media Matters, we’re joined by the brilliant Lance Eerhard, CEO of BuyersCircle—a game-changing social eCommerce platform created by former Alibaba execs to empower e-Tailers and suppliers to connect with th...
