PPC Unleashed
Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
Episodes
9 episodes
Ranking PPC Lead Generation Industries
In this episode, I rank some of the most popular or common PPC Industries that you might find yourself managing as a PPC Google Ads specialist. I rank them based on difficulty, time consumption, offline conversion tracking capabilities (includi...
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Season 1
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Episode 8
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30:40
6 Tips To Get Better At Google Ads - PPC UNLEASHED (EP 7)
Welcome to our episode 7! In this episode, we’re 6 going over 6 of my favorite tips to get better at Google Ads. Here’s a sneak peek at the tasks we cover:1. Use the Google Ads Mobile App2. Find historical trends and search...
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Season 1
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Episode 7
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32:45
How To Onboard Google Ads Clients: PPC Unleashed (EP 6)
Welcome to our episode 6! In this episode, we’re diving deep into our onboarding process for new Google Ads clients. I’ll be sharing our comprehensive Asana project and walking you through all 12 tasks my agency follows to ensure no mista...
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Season 1
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Episode 6
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27:19
How I Broke Google Ads to 3x My Traffic: The John Moran Strategy (PPC UNLEASHED: EP 5)
In this episode of PPC Unleashed, I dive deep into replicating John Moran's insane strategy of intentionally breaking conversion tracking to manipulate Google's ad algorithm. Following John's method, I saw a 3x increase in clicks and a signific...
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Season 1
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Episode 5
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23:57
How To Audit a Google Ads Account (Real-Life Example!): PPC UNLEASHED (EP. 4)
Welcome back to PPC Unleashed! In Episode 4, we're diving deep into a real-life Google Ads audit. Join us as we walk you through the step-by-step process of auditing an account, highlighting the key findings and actionable recommendations to op...
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Season 1
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Episode 4
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39:21
Is Google Ads Ripping Us Off? Reacting to John Moran: PPC UNLEASHED EP 3
Today, we're diving deep into a shocking revelation about Google Ads. Last week, the Perpetual Traffic YouTube channel released a mindblowing video in which Google Ads expert John Moran exposed how Google Ads inflates CPCs, and the incred...
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Season 1
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Episode 3
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17:02
The #1 Skill To Get Better at PPC (Conversion Tracking): PPC UNLEASHED Ep. 2
In this episode of PPC Unleashed, we dive deep into the essential skill of conversion tracking and attribution—the cornerstone of successful pay-per-click marketing. Whether you're a beginner or a seasoned pro, enhancing your ability to track a...
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Season 1
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Episode 2
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25:04
Breaking Down the Levels of a Google Ads Expertise: PPC UNLEASHED (Ep. 1)
Welcome to the first episode of PPC Unleashed! In this episode, we dive into the different levels of Google Ads expertise, from Beginner to Master. Are you just starting out or are you a seasoned pro? Understanding where you stand can help you ...
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Season 1
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Episode 1
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28:06
What Is PPC UNLEASHED? Podcast Introduction (Ep. 0)
Welcome to the PPC Unleashed podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best pr...
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Season 1
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5:25
