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LifeSci Continuum with Bill Schick
I'm a Fractional Chief Marketing Officer for life science companies and I help them accelerate product adoption & make marketing work.
This is LifeSci Continuum, where we explore the unbroken sequence of innovation, strategy, & growth in the life sciences industry. Join us as we explore the insights and experiences of founders, product managers, commercialization leaders, & marketing pros in the field.
Discover the strategies & tactics that have worked for them, hear about their challenges and triumphs, and gain valuable knowledge to help your company thrive.
From commercialization to full life cycle product management and marketing, learn about the latest trends in pharmaceutical, biotech, med device and healthcare marketing, product management, and branding.
From groundbreaking startups to exit-stage brands, we uncover the secrets to success in the life sciences, reflecting the ongoing evolution that defines our industry.
As a fractional CMO in the life sciences, I can help you establish, track, and optimize the right metrics and KPIs that align with your business objectives. This includes defining what success looks like for your specific stage of growth, whether it's early lead generation, nurturing prospects, or moving toward commercialization. I'll ensure that your marketing efforts are measured using data-driven insights, helping to identify opportunities, optimize campaigns, and make informed decisions to accelerate growth and ROI while minimizing wasteful efforts.
For more specialized help with growth, check out my firm, Mesh.
https://meshagency.com/
LifeSci Continuum with Bill Schick
Latest Episodes
The MedTech Commercialization Mistake Teams Keep Making | Ayse Unsalan
If your commercialization team shows up after the big decisions are already locked, don’t act shocked when the product struggles in the market. Talk to Bill.- Bill Schick: https://www...
The Truth About Medical Device MVPs | Aaron Joseph & Russ Singleton
If you think an MVP in medtech looks like a stripped-down prototype, you’re already behind. Talk to Bill. https://www.linkedin.com/in/founderandcdo/In their return to LifeSci Cont...
Why FDA Approval Isn’t Enough: Navigating Market Access | Lori Siegel
Commercialization doesn’t have to be a solo sport. Schedule a call with Bill Schick to pressure-test your launch plan before surprises show up downstream. https://www.linkedin.com/in/foundera...
Regulatory Consultants and What They Get Wrong | Thomas Moore, PhD
You can’t outsource judgment, but you don’t have to do it alone. If you’re navigating go-to-market decisions in a regulated space, work with Bill through MESH as your fractional CMO.Talk with Bill at MESH. https://meshagency.com/about-b...
Prepare For What Investors & the FDA Are Really Looking For | Tim Looney
Need investor traction now? Bring in a fractional CMO to package your story, de-risk your milestones, and turn Tim’s engineering plan into an investable go-to-market narrative. Let’s align tech, timeline, and TAM. Book a strategy call wit...
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